Description & Details: The Marketing Manager is responsible for leading the Engine's marketing strategy and audience engagement efforts through campaign management, event oversight, digital marketing, and brand growth initiatives that expand visibility, strengthen stakeholder engagement, and support organizational objectives .
Marketing Strategy & Campaigns: - Develop annual marketing strategy
- Build integrated marketing campaigns
- Manage campaign calendars
- Develop audience growth strategies
- Support recruitment and partner engagement campaigns
- Manage brand positioning
Event Planning & Oversight: - Lead planning and execution of Engine events
- Manage conference participation and trade shows
- Coordinate event vendors and logistics
- Oversee sponsorship activation
- Develop event marketing plans
- Track event KPIs and engagement metrics
Digital Marketing & Brand Management: - Oversee website strategy and optimization
- Manage email marketing campaigns
- Coordinate paid and organic digital campaigns
- Ensure brand consistency across platforms
- Develop marketing collateral and promotional assets
Analytics & Growth: - Montior marketing performance metrics
- Analyze audience engagement trends
- Generate marketing performance reports
- Recommend optimization strategies
Hiring Range: $85,000-110,000 + DOE
Pay is based on several factors, including budget, labor market, prior experience, skills, knowledge, abilities, education, licensure and/or certification and other business considerations.
Minimum Qualifications: Bachelor's degree in communications, journalism or marketing.
Preferred Qualifications: Social media content creation and management, Podcast production, and public policy communications. Working proficiency in Premier Pro, Canva and HubSpot.
Core Competencies: Must have completed a 6-month internship in agriculture communications; agriculture technology communications internship preferred.
Applicant Materials Required: Submit application, resume and three professional references.