Marketing Manager

North Dakota University System

$85K — $110K *
Fargo, ND 58103In-Person
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in communications, journalism, or marketing
  • 6-month internship in agriculture communications required; agriculture technology communications preferred
  • Proficiency in social media content creation and management
  • Experience with podcast production and public policy communications
  • Familiarity with Premier Pro, Canva, and HubSpot

Responsibilities

  • Develop annual marketing strategy
  • Build and manage integrated marketing campaigns
  • Lead planning and execution of Engine events
  • Oversee website strategy and optimization
  • Monitor marketing performance metrics
  • Coordinate digital marketing initiatives
  • Track event KPIs and engagement metrics

Benefits

  • Opportunities for professional development
  • Dynamic work environment
  • Collaboration with cross-functional teams
  • Engagement in innovative marketing initiatives
Full Job Description
Description & Details: The Marketing Manager is responsible for leading the Engine's marketing strategy and audience engagement efforts through campaign management, event oversight, digital marketing, and brand growth initiatives that expand visibility, strengthen stakeholder engagement, and support organizational objectives .

Marketing Strategy & Campaigns:
  • Develop annual marketing strategy
  • Build integrated marketing campaigns
  • Manage campaign calendars
  • Develop audience growth strategies
  • Support recruitment and partner engagement campaigns
  • Manage brand positioning
Event Planning & Oversight:
  • Lead planning and execution of Engine events
  • Manage conference participation and trade shows
  • Coordinate event vendors and logistics
  • Oversee sponsorship activation
  • Develop event marketing plans
  • Track event KPIs and engagement metrics
Digital Marketing & Brand Management:
  • Oversee website strategy and optimization
  • Manage email marketing campaigns
  • Coordinate paid and organic digital campaigns
  • Ensure brand consistency across platforms
  • Develop marketing collateral and promotional assets
Analytics & Growth:
  • Montior marketing performance metrics
  • Analyze audience engagement trends
  • Generate marketing performance reports
  • Recommend optimization strategies
Hiring Range: $85,000-110,000 + DOE

Pay is based on several factors, including budget, labor market, prior experience, skills, knowledge, abilities, education, licensure and/or certification and other business considerations.

Minimum Qualifications: Bachelor's degree in communications, journalism or marketing.

Preferred Qualifications: Social media content creation and management, Podcast production, and public policy communications. Working proficiency in Premier Pro, Canva and HubSpot.

Core Competencies: Must have completed a 6-month internship in agriculture communications; agriculture technology communications internship preferred.

Applicant Materials Required: Submit application, resume and three professional references.

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