Role OverviewWe are seeking a strategic and execution-focused
Marketing Manager to lead the development and execution of data-driven, multi-channel marketing programs. This role will drive account-based marketing (ABM) initiatives and integrated campaigns that accelerate pipeline growth, deepen engagement across target accounts, and align closely with Sales in a high-growth FinTech environment.
Key ResponsibilitiesABM & Integrated Campaign Management- Plan and execute ABM and integrated campaigns across one-to-one, one-to-few, and one-to-many motions
- Build and manage multi-channel campaigns aligned to sales priorities, target accounts, and business objectives
- Develop campaign briefs, messaging frameworks, audience segmentation, and channel strategies
Paid Media Strategy & Execution- Own campaign activation across paid and owned channels, including LinkedIn, display, search, retargeting, email, website personalization, social media, direct mail, and events
- Partner with internal teams and external agencies to plan, launch, optimize, and report on paid media programs
- Monitor campaign performance and continually optimize targeting, creative, messaging, and budget allocation
Campaign Orchestration & Optimization- Manage end-to-end campaign execution, including timelines, deliverables, approvals, and stakeholder communications
- Partner with Marketing Operations and Analytics to establish KPIs, measure pipeline contribution, and report on performance and ROI
- Identify opportunities to scale campaign execution through automation, experimentation, and process improvements
Account & Buyer-Centric Marketing- Support the development and evolution of Ideal Customer Profiles (ICP), segmentation strategies, and buyer journey mapping
- Collaborate with Sales and Field Marketing to align campaigns with territory plans and account priorities
Creative Development & Design Support- Support the creation of campaign assets, including presentations, landing pages, social content, email creative, and digital advertising assets, in partnership with brand and creative teams
- Apply a strong creative perspective and utilize design tools to accelerate campaign execution and testing
Cross-Functional Partnership- Serve as a trusted marketing partner across Product Marketing, Digital, Content, Field Marketing, Sales, and Customer Marketing teams
- Manage competing priorities and multiple campaign workstreams while maintaining high execution standards
QualificationsRequired Experience- 5-7 years of B2B marketing experience in ABM, integrated campaigns, demand generation, or digital marketing
- Proven experience developing and executing integrated campaigns across multiple channels and audiences
- Hands-on experience managing paid media programs, including campaign planning, targeting, optimization, and performance reporting
- Experience executing ABM programs across one-to-one, one-to-few, and one-to-many approaches
- Strong understanding of segmentation, ICP development, and buyer journey frameworks
- Data-driven mindset with experience measuring campaign performance, pipeline impact, and ROI
- Experience with marketing automation platforms, CRM systems, ABM tools, and campaign analytics tools
- Strong project management and stakeholder management skills with the ability to manage multiple initiatives simultaneously
Preferred Qualifications- Experience using creative and design tools such as Canva, Adobe Creative Suite, Figma, or similar platforms
- Experience in FinTech, SaaS, or high-growth B2B technology environments
