Marketing Manager- Americas Location:Atlanta, GAReporting to:Global VP of Marketing with close alignment with SVP, Americas BusinessYou will work from our Atlanta office with possible travel to customer sites.
About the position:ORTEC is looking for an experienced Marketing Manager to lead regional marketing strategy, execution, and team management across the Americas. This role owns regional demand generation, pipeline growth, field marketing, events, communication and brand execution, while ensuring strong alignment with global product messaging and corporate marketing strategy. The role is highly execution-oriented and revenue-focused, working in close partnership with Sales, Regional Leadership, and Global Marketing teams.
Key Responsibilities: Regional Marketing Strategy- Americas- Define and execute the regional marketing strategy aligned to Americas business goals and global priorities.
- Build a strong regional narrative that resonates with local industries, customers, and partners.
- Translate global product marketing and brand strategy into regional plans and programs.
Demand Generation & Pipeline Ownership- Own regional pipeline and demand generation targets and marketing ROI.
- Design and execute full-funnel campaigns (awareness pipeline revenue).
- Partner closely with Sales and SDR teams to improve lead quality, conversion, and velocity.
Campaigns, Events & Field Marketing - Lead integrated marketing programs across:
- Digital and account-based marketing
- Webinars and thought leadership programs
- Industry events, conferences, and field marketing
- Partner and ecosystem campaigns
- Own regional event strategy with clear ROI and pipeline contribution.
Digital, AI & Modern Marketing Execution- Drive regional digital marketing excellence across web, paid media, social, SEO, and marketing automation.
- Apply AI-driven marketing tools and experimentation to optimize performance and scale impact.
- Use data and analytics to continuously improve results.
Communication, Media & Partner Ecosystem- Lead regional communications, PR support, and media engagement in alignment with global guidelines.
- Develop and execute partner marketing initiatives with regional ecosystem partners.
Team Leadership & Collaboration- Lead and develop the Americas marketing team, setting clear priorities and performance expectations.
- Work closely with Global Product Marketing, Corporate Marketing, Sales, and Customer teams.
- Provide regular reporting and insights and own up marketing ROI for the strategy and execution.
Experience & Qualifications:- 10+ years of experience in B2B SaaS marketing roles with increasing responsibility.
- Prior experience in enterprise or complex solution environments is strongly preferred.
- Strong understanding of sales cycles and multi-stakeholder buying processes.
- Proven experience leading regional, field, or multi-market marketing teams.
- Strong track record in building demand generation programs tied to pipeline outcomes.
- Deep expertise in digital marketing, including web, paid media, content, and automation.
- Practical experience applying AI and modern tools to improve efficiency and performance.
- Strong analytical skills with comfort using data, dashboards, and forecasts.
- Experience working in global, matrixed organizations with shared accountability.
- Comfortable presenting strategy, results, and recommendations to senior leadership.
Success Measures:- Consistent and measurable pipeline contribution generated by regional marketing efforts.
- Improvement in lead quality and conversion across the sales funnel.
- Clear influence of marketing programs on closed and forecasted revenue.
- High adoption of global messaging, positioning, and campaigns in the region.
- Effective regional execution that stays aligned with global marketing strategy.
- A motivated, high-performing regional marketing team with clear ownership.
- Measurable ROI from campaigns, events, and field marketing investments.
- Increased brand visibility and presence in priority industries and accounts.
- Clear and regular reporting on marketing performance and impact.
Benefits and Perks:Beyond a stellar work environment, friendly people and inspiring work, we have some great benefits and perks:
- Medical, dental and vision coverage for you and your family, along with other benefit plans
- 401(k) match
- 17 days Paid Time Off, 10 days of sick leave, 3.5 days of personal time, and 10 holidays plus 6 schedule half days
- Flexible work schedule
- Teambuilding events
- Volunteering Events
- Regular social events such as office lunches every month
- Free onsite fitness center
- Free fruits, snacks and beverages at the office
- Our current policy allows employees to work 50% in office and 50% remotely.
Growth opportunityWe offer a tailor-made growth path for the right candidates. Your development will be monitored and reviewed multiple times a year, so you can grow into a position that matches your ambition. Due to our current growth potential and impressive track record, there are many opportunities available.
Will YOU join our team?
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