BRAND MANAGER, MARKETING The
Brand Marketing Manager will play an integral role in shaping the future of sweetgreen by serving as a key stakeholder in brand strategy and execution. This position will leverage their proven track record to lead and support breakthrough brand communications campaigns, including go-to-market product launch strategies, guest engagement promotions, and brand experiences and innovations. The role will also play a key part in menu innovation and channel strategy to build the sweetgreen brand.
The Brand Marketing Manager will report to the Brand Marketing team. You'll be joining a team that manages multiple high-stakes campaigns with a guest-obsessed, culturally driven mindset. Join us for the opportunity to make your mark on the future of food.
As the Brand Marketing Manager, you will: - Lead new product launches and go-to-market campaigns by contributing consumer-insight driven, breakthrough strategies and briefs, ensuring flawless consumer experience across all media touchpoints and in-restaurant.
- Manage internal and external partners, including experiential, PR, social, digital, media, and tech teams to execute the successful launch of brand campaigns.
- Oversee brand strategy and off-premise packaging and product innovation, driving impact and measuring success against established KPIs.
- Foster a high-functioning working relationship with Consumer Insights and our internal Creative team to bring breakthrough and insight-based creative communications strategies and campaigns to life.
- Drive decision-making through a spirit of business ownership -- contributing a clear financial understanding of the business.
- Assess the continuous evolution of the competitive landscape, consumer insights, new societal trends, and culture.
Desired traits: - Experience in Brand or Product Marketing, Integrated Communications, Cultural Marketing, and managing complex initiatives
- Strong communication, attention to detail and organizational skills
- Successful track record of program and promotion execution
- Exceptional interpersonal, communication, cross-collaboration, and team skills
- Ability to solve problems both independently and as part of a team
- Curious and positively resilient
- Experience in using consumer insights and data to drive decision-making
- Experience working with (and maintains active connections with) internal and external creative teams and agency partners
Desired experience: - Minimum 4-Year degree, MBA Preferred
- Minimum 3-5 years of Brand-Building and Culturally-Driven Integrated Marketing Communications Experience
What you'll get:- Highly competitive pay + bonus plan
- Three different medical plans to suit your and your family's needs
- Dental and Vision insurance
- Flexible PTO plan
- 401k program
- Employee HSA and FSA
- Complimentary greens
- An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
- To live the sweetlife and celebrate your passion + purpose
- A collaborative team of people who live our core values and have your back
- A clear career path with opportunities for development, both personally and professionally
- Free sweetgreen swag
Come join the sweetlife! 
