About this opportunity:
The Marketing Manager, Stores leads the marketing strategy for all DWR retail stores, ensuring that each location delivers a consistently elevated, customerfirst brand experience while also tailoring marketing efforts to the local community and market dynamics. This role leads both strategy and execution for new store openings, localized marketing initiatives, and the programs that drive traffic, clienteling, awareness, and brand loyalty.
A key part of success in this role is presence. This person will spend approximately half of their time in-store- building strong relationships with store teams, meeting local partners, understanding market nuances, and developing deep insight into what each store needs to win. They serve as a trusted strategic partner to store leadership and a critical connector between field teams and the central Marketing organization.
This is a highly cross-functional role working closely with Retail Leadership, Creative, PR, Brand, Trade, Partnerships, Visual, and Operations.
Key Responsibilities:Retail Marketing Strategy & Execution- Lead the marketing strategy for DWRs expanding store footprintincluding grand openings, relocations, remodels, and emerging markets
- Develop local marketing plans that reflect the unique opportunities, audiences, and partners in each market
- Build scalable playbooks and frameworks to ensure consistent yet locally relevant execution across stores
- Partner with Retail Leadership to align on KPIs, growth goals, traffic-driving initiatives, and customer experience standards
- Own the end-to-end execution of store marketing programs- from planning to rollout to optimization
New Store Openings- Lead the full marketing strategy for new store openings including scouting local sponsorships/partnerships, developing opening activation plans, and driving PR and community engagement
- Collaborate with Creative, Visual, and Retail Operations to ensure a cohesive brand experience across all touchpoints
- Serve as the on-the-ground marketing lead during opening windows
In-Market Relationship Building (50% travel)- Spend significant time in stores to build trust, rapport, and direct feedback loops with store managers and associates
- Identify local partnership opportunities (design schools, architecture firms, cultural institutions, influencers, tastemakers, etc.)
- Assess real-time customer experience, merchandising needs, and competitive insights in each market
- Serve as the face of Marketing in the fieldtranslating needs, opportunities, and insights back to HQ cross-functional partners
Customer Experience Leadership- Ensure every store delivers a hospitality-driven, premium customer experience that reflects DWRs brand values
- Partner with Retail and Store Design teams to elevate the in-store environment, programming, and service model
- Identify opportunities to delight customers and strengthen brand loyalty at the store level
Cross-Functional Collaboration- Partner closely with PR to drive local storytelling, influencer engagement, and opening coverage
- Work with Creative and Brand to tailor national campaigns for store use and local amplification
- Collaborate with the Events team to bring high-impact store activations, designer talks, and community programming to life
- Align with Merchandising on product stories and with Digital on geo-targeted marketing
Analytics & Performance- Track and analyze store-level marketing performance, foot traffic, customer engagement, and local market trends
- Build testing plans to pilot new programs and scale successful tactics across the fleet
- Deliver insights and recommendations to leadership based on in-store learnings
Qualifications- 6 6 years of marketing or retail marketing experience, ideally in luxury, lifestyle, design, or experiential brands
- Experience leading field or local marketing strategies, including store openings
- Strong relationship-builder who thrives in person, on the road, and embedded with retail teams
- Highly entrepreneurial: comfortable navigating ambiguity and building new playbooks
- Strong project management and communication skills with a track record of cross-functional influence
- Ability to think strategically while owning tactical delivery
- Comfort with frequent travel (~50%) across North America
- Genuine passion for modern design and the DWR brand
What You Bring- A customer-obsessed mindset
- A builder who loves crafting new processes, programs, and experiences
- A natural connector who forges strong relationships with both HQ and store teams
- An eye for local nuanceand the operational skills to translate it into action
- A high level of autonomy, accountability, and follow-through
