State of Iowa

Marketing Manager

State of Iowa$63K — $98K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Degree in public relations, business, journalism, marketing, or related field.
  • 2 years of experience in content planning and development for media.
  • Experience in tourism, destination marketing, or economic development.
  • Strong relationship-building skills with partners and stakeholders.
  • Excellent written and verbal communication skills.
  • Ability to travel within Iowa to capture and promote tourism assets.

Responsibilities

  • Manage tourism marketing programs by coordinating partner initiatives and overseeing timelines.
  • Execute marketing campaigns as a project manager, coordinating various teams and vendors.
  • Develop compelling marketing content by writing and editing materials across platforms.
  • Foster partner relationships to enhance marketing initiatives and promote Iowa's offerings.
  • Evaluate and improve marketing programs based on performance metrics.

Benefits

  • Paid Time Off with rollover vacation accrual and unlimited sick leave.
  • Comprehensive Health, Dental, and Vision Insurance options.
  • IPERS Retirement plan with additional deferred compensation options.
  • Flexible Spending Accounts for medical and dependent care expenses.
  • Free Life Insurance offered to all employees.
  • Access to Employee Assistance Programs and Discounts.
Full Job Description
Salary : $63,585.60 - $98,633.60 Annually
Location : Des Moines - 50315 - Polk County, IA
Job Type: Full-time
Job Number: 27-00130
Agency: 269 Iowa Economic Development Authority
Opening Date: 07/15/2026
Closing Date: 7/26/2026 11:59 PM Central
LinkedIn Tag: #LI-DNP
Point of Contact:
To Apply: Submit an application, resume and cover letter at jobs.iowa.gov by the position closing date.

Job Description
From small towns to signature attractions, Iowa has a story worth telling. The Marketing Manager helps bring that story to life through dynamic tourism marketing initiatives that support the Iowa Economic Development Authority's mission to make Iowa the choice for people and business.
This hands-on role manages marketing programs, fosters partner relationships, and creates engaging content to support Iowa's tourism and economic development goals through strategic marketing, storytelling, and collaboration.

About this OpportunityThe Marketing Manager supports IEDA's mission to make Iowa the choice for people and business by delivering strategic tourism marketing initiatives that promote the state as a compelling destination to visit, live, and work. This role is responsible for executing marketing programs, building strong partnerships, and telling Iowa's story through engaging media content.

Key responsibilities include:
  • Managing tourism marketing programs by coordinating partner-based initiatives, overseeing timelines and deliverables, and supporting program evaluation and improvement.
  • Executing marketing campaigns and projects, serving as a project manager for assigned initiatives such as digital campaigns and publications, while coordinating vendors, partners, and internal teams.
  • Developing compelling content by writing and editing marketing materials across platforms and traveling throughout Iowa to capture stories and promote tourism assets.

Ideal candidates possess:
  • Experience working with tourism, destination marketing, or economic development initiatives.
  • Proven ability to build and maintain relationships with partners, vendors, and stakeholders.
  • Excellent written and verbal communication skills, including experience developing marketing or media-focused content.
  • Dedication to uphold our core values:

Accountability in Action - We take pride in our work and results.
Innovate Together - We thrive on solving challenges through dynamic collaboration with our teams and partners.
Mission Driven - We place Iowans at the heart of everything we do.
New to the area or looking to relocate to Iowa? Visit to see how Iowa offers something for everyone- competitively low cost of living, bustling cities and neighborhoods, access to , opportunities for career growth and unrivaled access to
As an employee of the Iowa Economic Development Authority, you are a State of Iowa employee, and you are eligible to enjoy a comprehensive benefits package that includes:
  • Paid Time Off: Enjoy vacation with accruals that rollover on a yearly basis, sick leave with no limits on accrual and 9 paid holidays per year.
  • Great Benefits: Excellent Health, Dental, and Vision Insurance options.
  • Retirement Plan: IPERS Retirement package and an option for a deferred compensation plan.
  • Flexibility: Flexible Spending Accounts (medical and dependent care).
  • Life Insurance: Free Life Insurance.
  • Support: Employee Assistance Programs and Employee Discount Programs.

The Marketing Manager position is a non-merit, non-contract position that is classified by the State of Iowa as an Economic Development Specialist 2 and is exempt per FLSA regulations.

Minimum Qualification Requirements

Graduation from an accredited four-year college or university with a degree in public relations, business, journalism, marketing, or a closely related field and experience equal to two years of full-time work planning and developing content for media dissemination;

OR

A total of six years of education and/or full-time experience, where 30 semester hours of accredited college or university coursework in a related field equals one year of full-time experience.

About State of Iowa

The State of Iowa is a government entity responsible for providing services and programs to the residents of Iowa. The state government is divided into three branches: the executive branch, the legislative branch, and the judicial branch. The executive branch is headed by the Governor of Iowa, who is responsible for implementing and enforcing state laws. The legislative branch is responsible for making laws, while the judicial branch is responsible for interpreting laws and administering justice. The State of Iowa was admitted to the Union on December 28, 1846, and has since become known for its agriculture, manufacturing, and renewable energy industries.
Learn more about State of Iowa
Size
18,000 employees
Industry

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