The Creative & Marketing team at Snap brings our brands to life in culture so more people understand who we are and how to utilize Snap Inc. products and services. In this role, you'll lead and drive key brand and go-to-market initiatives for SPECS, translating business strategy into marketing vision and output across the consumer journey. You'll be a core cross-functional leader across the organization, helping shape how SPECS shows up across campaigns, content, creators, channels, and launch moments in both the U.S. and global markets.

The ideal candidate thrives working with both local and remote teammates and has an intuitive sense for inspiring others across a broad range of cultures, audiences, and moments. You are efficient, independent, resourceful, and highly collaborative, with strong judgment and a clear point of view. You are comfortable operating in a fast-moving, ambiguous environment, managing multiple work-streams and stakeholders at once, and balancing strategic thinking with hands-on execution. You bring experience across categories such as technology, innovation, gaming, or other culture-shaping brands, and are fluent in the software, hardware, and emerging technology landscape shaping the AR category.

What You'll Do:

• Lead and drive key SPECS brand and go-to-market initiatives across campaign development, launch, and sustain phases, ensuring the work is strategically sharp, creatively excellent, and aligned to business goals.
• Translate product capabilities, audience insight, and business priorities into compelling brand storytelling, marketing programs, and real-world use cases that make SPECS feel desirable, relevant, and human.
• Lead creator, influencer, and cultural partnership strategy in support of major launches and brand moments, partnering with internal teams and external collaborators to build credibility, desirability, and social proof.
• Shape content strategy and execution across owned and amplified channels, including social, web, email/CRM, and campaign assets, ensuring consistency of message, tone, and brand expression across every touchpoint.
• Partner with Strategy, Creative, Production, and Project Management to develop inspiring briefs and drive work from concept through execution while upholding a high standard of creative excellence.
• Partner with Media and Channel Marketing to develop integrated brand and performance plans that move audiences from awareness and desire to consideration, action, and post-launch engagement.
• Lead communication and collaboration across cross-functional teams including Product, Comms, Developer Relations, Research, Media, and external partners to keep work moving and ensure organizational alignment.
• Manage budgets, agency partners, and external collaborators with strong judgment, accountability, and attention to detail.
• Track and report on campaign, channel, creator, and content performance; synthesize learnings; and identify opportunities to optimize future work for greater impact.
• Cultivate a collaborative, inclusive, and high-trust team environment, and contribute as a strong partner across the broader organization.

Knowledge, Skills, & Abilities:

• Has contributed to and/or led standout creative storytelling in prior brand marketing roles.
• Experience leading integrated brand or product campaigns across multiple channels and touch points.
• Experience developing content and marketing programs across channels including social, web, email/CRM, video, presentations, and other consumer-facing materials.
• Strong background in creator, influencer, partnership, and/or culture-led marketing.
• Experience working with world-class creative teams, agencies, production partners, and brands people love.
• Strong cross-functional partner and invaluable collaborator who embodies kindness and respect, inspires forward momentum, and consistently raises the quality of work.
• Leads with a decisive, strategic, big-picture perspective and demonstrates strong judgment in service of the business.
• High level of emotional intelligence, sharp intellect, and the ability to influence across teams and levels.
• Strong ability to juggle multiple complex projects at once and operate effectively in ambiguity.
• Ability to manage up and cross-functionally with ease, clarity, and ownership.
• Exceptional written and verbal communication skills.
• Strong initiative, attention to detail, and follow-through.

Minimum Qualifications:

• Bachelor's Degree or equivalent years of experience.
• Experience launching hardware products and consumer electronics.
• 10+ years of experience in Brand Marketing, Product Marketing, or integrated consumer campaigns.
• Experience building integrated go-to-market plans across brand, content, creators, media, and owned channels.
• Knowledge of and experience with Snap Inc. products.

Preferred Qualifications:

• Prior AR experience and/or passion for AR, spatial computing, or emerging technology.
• Experience working with creator ecosystems, influencer programs, or cultural partnerships at scale.
• Experience driving demand generation, engagement, and sustained momentum for premium consumer technology products.

Our Benefits: Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.These pay zones may be modified in the future.

Zone A (CA, WA, NYC):
The base salary range for this position is $173,000-$259,000 annually.

Zone B:
The base salary range for this position is $164,000-$246,000 annually.

Zone C:
The base salary range for this position is $147,000-$220,000 annually.

This position is eligible for equity in the form of RSUs.