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Position Summary:
The Marketing Manager will develop and execute integrated marketing programs to support the Pramand CraniSeal® and SpineSeal® product lines, with additional support for sister organizations Rejoni and Sealonix and their product lines as required. This role is responsible for translating commercial strategy into surgeon-, OR coordinator-, and value-analysis-committee-facing campaigns, sales tools, and digital programs that drive product demand, market access, and category leadership. Working closely with the General Manager, Sales, Regulatory/Quality, and Clinical teams, the Marketing Manager owns brand stewardship, content development, MLR-compliant asset production, KOL and tradeshow programs, and digital channels including website, email, and paid/organic social. Pramand is a fast-paced medical device startup operating across multiple hydrogel-based platforms; the successful candidate will bring a hands-on, builder's mindset, a bias toward execution, and the ability to flex across product lines and audiences. A 'can do' attitude and the ability to work to deadlines in this fast-paced environment are essential.
Job Responsibilities:
- Develop and execute integrated marketing plans for CraniSeal® and SpineSeal®, including positioning, messaging, campaign tactics, and KPI tracking against commercial objectives.
- Build audience-specific campaigns and assets across the three primary buying audiences: surgeons, OR coordinators, and purchasing/value analysis committees (VAC).
- Own brand stewardship for the Pramand surgical sealants portfolio, including visual identity, tagline architecture, and messaging consistency across all touchpoints.
- Manage MLR (medical/legal/regulatory) review workflow with Regulatory & Quality, ensuring all promotional materials are routed and approved prior to release.
- Develop and produce sales tools, including detail aids, brochures, surgeon-facing literature, VAC packages, in-service materials, and competitive comparison resources.
- Plan and execute digital marketing programs across pramandllc.com, craniseal.com, and product microsites, including SEO, paid/organic social (LinkedIn priority), email, and marketing automation.
- Lead tradeshow and medical meeting planning and execution, including booth strategy, KOL engagement, podium activities, lead capture, and post-show follow-up.
- Develop sales training content and onboarding materials; partner with Sales leadership on national sales meetings, ride-alongs, and field intelligence capture.
- Conduct competitive intelligence and market research, with particular focus on tracking competitor activity, supply disruptions, recalls, and procedure-level utilization data informing positioning and reimbursement strategy.
- Manage external creative, video, web, PR, and digital agencies; author creative briefs and own scope, budget, and timeline.
- Provide marketing support to Rejoni and Sealonix product lines as required - including launch planning, branding, KOL development, congress presence, and market-shaping content.
- Maintain the marketing collateral document control system, ensuring all materials are versioned, MLR-approved, and stored consistent with Pramand quality system requirements.
- Receive, prioritize, and respond to Field Sales and customer requests, providing fast turn-around in a startup environment with limited bench depth.
- Support presentations to senior management, investors, and board, providing market context, performance reporting, and forecast inputs as requested.
- Manage marketing budget, track spend against plan, and report ROI on key programs.
Qualifications & Requirements:
- Bachelor's degree required, ideally in Marketing, Communications, Life Sciences, or Engineering. MBA or graduate degree a plus.
- 5-8 years of relevant marketing experience, with a minimum of 3 years in medical device, biotech, pharma, or other regulated healthcare environment. Surgical, hospital-sold, or capital-equipment marketing experience strongly preferred.
- Demonstrated success owning a product launch or relaunch from positioning through commercial execution.
- Prior startup or small-team experience a plus given the breadth of scope and the need to operate without a large support infrastructure.
- Working knowledge of FDA promotional advertising standards (21 CFR 814, 21 CFR 801) and MLR review processes for Class III/PMA medical devices.
- Hands-on experience executing multi-channel campaigns, including paid and organic search, LinkedIn, email marketing, content marketing, website strategy, and webinars.
- Proficiency with marketing automation/CRM platforms (e.g., HubSpot, Salesforce, Marketo), web CMS (WordPress or similar), and analytics tools (Google Analytics, LinkedIn Insights).
- Strong commercial acumen - can translate clinical and regulatory inputs into surgeon-, OR-, and purchasing-facing value propositions.
- Excellent written, verbal, and visual communication skills with high attention to detail; comfortable writing creative briefs, copy, and SOP-grade documents.
- Highly organized and able to manage multiple projects, deadlines, and competing priorities across multiple product lines and operating companies independently.
- Demonstrated "builder" mindset, bias toward action, and willingness to operate hands-on across the full marketing stack - from strategy decks to copy editing to booth setup.
Working Conditions/Requirements:
- Position may require up to 30% domestic and occasional international travel for tradeshows, congresses, KOL engagements, and field ride-alongs.
- Must be able to lift boxes/booth materials up to 30 lbs.
- Long periods of time working on a computer
- Periodic exposure to surgical or training environments where standard hospital PPE may be required.
- This is an on-site position
