Marketing Manager
Role OverviewAs the POMS Marketing Manager, you will own and execute POMS' end-to-end marketing strategy - focused on driving pipeline growth, supporting customer expansion, and delivering measurable marketing impact. This is a highly hands-on role that offers strong visibility within the organization and a clear opportunity to expand scope over time, including building and scaling POMS' marketing capabilities as the POMS business grows.
Key ResponsibilitiesDemand Generation & New Logo Acquisition- Design and execute account-based marketing (ABM) and email campaigns, including target account identification, message sequencing, personalization, execution, measurement, and continuous optimization.
- Own and coordinate POMS' presence at industry conferences (approximately 2-3 per year), including event planning, logistics, pre- and post-event campaigns, and lead follow-up alignment with Sales.
- Manage and optimize the POMS website and SEO strategy in collaboration with external vendors.
- Own and execute POMS' social media strategy, including approximately two posts per week and the development of thought leadership content (roughly one article every two months).
- Develop and maintain sales and marketing collateral such as case studies, solution overviews, and industry-specific messaging.
Customer Marketing & Expansion (Back-to-Base)- Plan and execute a monthly customer webinar series to drive product adoption, engagement, and retention.
- Lead and coordinate POMS CON (our customer conference), including agenda development, speaker coordination, and cross-functional alignment.
- Partner with Sales and Customer Success on expansion campaigns, adoption initiatives, and upsell programs.
- Support go-to-market execution for new enhancements, modules, and products.
Go-to-Market Strategy & Messaging- Develop and refine core messaging, positioning, and value propositions for POMS offerings.
- Ensure consistency of messaging across all channels and customer touchpoints.
- Conduct lightweight, competitive and market analysis to inform campaign design and messaging.
Analytics, Performance & Ownership- Track and report on campaign performance, pipeline contribution, ROI, and conversion metrics.
- Continuously optimize programs based on performance data and qualitative feedback.
- Take end-to-end ownership of marketing initiatives, from planning through execution, measurement, and refinement.
Qualifications & ExperienceRequired- 4-7+ years of experience in B2B marketing, ideally in enterprise, vertical SaaS, or complex software environments.
- Proven ability to execute campaigns hands-on, not just manage agencies or vendors.
- Experience with ABM, email marketing, and digital demand generation.
- Strong collaboration with Sales and Product teams.
- Analytical mindset with experience tracking pipeline, attribution, and campaign performance.
- Excellent written and verbal communication skills.
- High ownership mindset and comfort operating independently in a lean environment.
Preferred / Nice to Have- Experience marketing manufacturing, MES, ERP, or industrial software.
- Experience managing external vendors (web, SEO, design).
- Familiarity with marketing automation and CRM platforms
- Experience running events, conferences, or field marketing programs.
Who This Role Is ForThis role is ideal for someone who:
- Wants to own marketing end-to-end rather than a narrow functional slice.
- Is equally comfortable setting strategy and executing campaigns.
- Enjoys working closely with Sales and driving direct revenue impact.
- Thrives in a high-accountability, hands-on environment.
- Is motivated by building scalable marketing foundations within a growing business.
Salary Range (Ontario & BC Only):The estimated base salary range for this role is CAD$99,000.00 - CAD$121,000.00 per year. We include salary ranges in job postings only where required by applicable pay transparency laws, based on the jurisdictions in which the role may be performed. The posted range is a good faith estimate and reflects factors that are subject to change. Final offer amounts may vary based on job-related factors, including work location, candidate experience and expertise, and other relevant considerations.
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