Marketing Manager
Job Summary:
AAPA seeks an experienced Marketing Manager to lead and execute marketing campaigns to boost engagement and member benefit utilization. Reporting to the Assistant Director of Marketing, this role involves close collaboration with internal stakeholders to achieve key organizational goals and performance metrics. Strong project management skills, the ability to juggle multiple priorities independently, and expertise in data-driven analysis are essential for success in this position.
Key Responsibilities:
- Member-first marketing programs that focus on member engagement with AAPA products and services.
- Develop strategic campaign plans and execute the various efforts associated with each plan. This includes coordinating tactics across various channels and audience segments and evaluating the results of multiple marketing campaigns, all in support of AAPA's strategic and annual operating plan.
- Follow AAPA processes and procedures to evaluate work orders, manage internal meetings, and identify unique and new opportunities (promotions/partnerships/media) to provide enhanced campaign plans.
- Partner with the creative team, web team, social team, other internal stakeholders, external agencies, and partners.
- Lead the execution of marketing campaigns from start to finish, driving collaboration with the stakeholders and leveraging the right internal project management planning tools.
- Use data and analytics to make informed updates to campaigns to improve performance.
- Devise and execute A/B tests and track the results of campaign testing.
- Effectively manage budgets for campaigns.
Required Abilities:
- Our ideal candidate is an experienced marketing professional with exceptional organizational skills, a results-driven mindset, and the ability to foster collaboration through strong interpersonal and soft skills.
- Robust project management skills with a keen eye for details.
- Strong problem-solving ability, including critical and metric-driven thinking, with a high level of initiative to make an immediate impact.
- Ability to manage projects and deadlines and adapt to changing business needs.
- Ability to manage relationships and collaborate effectively with internal and external partners and stakeholders.
Education and Experience:
- 5+ years of relevant marketing experience and a bachelor's degree in marketing, communications, or a related field are required.
- Association experience is preferred; experience with event marketing is desirable.
- Experience building complex marketing campaigns, including digital and direct response marketing, executing and reporting on campaigns. Adjusting and re-evaluating programs based on results as needed.
- Experience or interest in audience segmentation and targeting; association management software experience desired.
- Experience with the following software/tools:
- Eloqua marketing automation platform, or other marketing automation platform
- Google Analytics 4 and Google Looker Studio; Tealium experience a plus
- Basecamp or other project management platform
- Paid media (Google, Meta, LinkedIn)
- MS Office (Word, Excel, PowerPoint)
