Marketing Manager North America

Didomi

$80K — $90K *
Information Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of B2B marketing experience in SaaS or enterprise software
  • Proven track record managing events end-to-end
  • Strong understanding of demand generation and its impact on pipeline
  • Experience collaborating with sales teams in dynamic environments
  • Ability to manage multiple projects independently
  • Excellent written and verbal communication skills in English
  • Familiarity with marketing tools such as HubSpot and Salesforce

Responsibilities

  • Own end-to-end planning and execution of physical and digital events
  • Manage logistics and vendor relationships for event coordination
  • Drive pre-event promotion and post-event follow-up campaigns
  • Establish and grow brand awareness in the North American market
  • Identify and act on local market opportunities for growth
  • Collaborate closely with sales teams to align marketing efforts with goals
  • Coordinate the creation of localized marketing assets and collateral

Benefits

  • Opportunity to shape regional marketing strategy
  • A hands-on role with significant influence
  • Collaborative environment with sales and customer success teams
  • Access to the latest marketing tools and technologies
  • Engagement in both local and regional market opportunities
Full Job Description
Didomi is looking for a Marketing Manager - North America to help us grow our presence in the US and Canadian markets. This is a unique opportunity to own and shape our regional marketing strategy from the ground up, with a strong focus on events, market development, and sales collaboration.

Reporting to the Marketing Director, you will be the primary marketing engine for North America, orchestrating events, building sales enablement assets, and driving demand generation programs that fuel the pipeline.

See what you'll do as follows:

Events

  • Own the end-to-end planning and execution of physical and digital events in North America (trade shows, conferences, webinars, roundtables, hosted events)
  • Manage logistics, vendor relationships, booth materials, and on-site coordination
  • Drive pre-event promotion, on-site engagement, and post-event follow-up campaigns
  • Measure and report on event ROI, lead capture, and pipeline influence


Market Development

  • Help establish and grow Didomi's brand awareness in the North American privacy & consent management space, and Addingwell's brand awareness in the server-side space
  • Identify and act on local market opportunities (media, associations, podcast...)
  • Localize global campaigns for the North American audience and adapt messaging for regional relevance


Sales Collaboration

  • Work hand-in-hand with the North American Account Executive and SDR teams to align marketing programs with pipeline goals
  • Participate in monthly GTM calls and provide marketing performance updates
  • Coordinate with the Customer Success team on retention and expansion marketing initiatives


Asset Creation & Enablement

  • Coordinate the creation of local marketing assets: landing pages, one-pagers, case studies, videos, and more
  • Ensure sales teams are equipped with up-to-date collateral to support every stage of the buyer journey
  • Work with global marketing to adapt and produce region-specific content


Reporting & Budget

  • Own the North America marketing budget: planning, allocation, and spend tracking
  • Set up and maintain KPI dashboards covering lead generation, pipeline contribution, and event performance
  • Continuously analyze program effectiveness and propose improvements


What We're Looking For

  • 5+ years of B2B marketing experience, ideally in SaaS or enterprise software
  • Proven track record managing events (in-person and virtual) end-to-end
  • Strong understanding of demand generation and how marketing drives pipeline
  • Experience working closely with sales teams in a fast-paced environment
  • Ability to work autonomously and manage multiple projects simultaneously
  • Super hands-on
  • Excellent written and verbal communication skills in English
  • Familiarity with tools like HubSpot, Salesforce, Notion, and webinar platforms is a plus
  • Familiarity with AI tooling for marketing purposes and Claude.ai
  • Knowledge of the North American B2B tech ecosystem


Recruitment Process

  1. Screening call with HR
  2. Interview with Marketing Director
  3. Discussion with COO & VP Global Strategic Accounts
  4. Final interview with a Co-founder (CRO or CEO)


$80,000 - $90,000 a year

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