Title: Marketing Manager
Location: Burbank, California
Type: Full-time
Benefits: Medical, dental, vision, life insurance, 401(k)
Salary: $82,000 - $87,000
Position Overview: The Marketing Manager, Memberships is responsible for growing and engaging Mythical's DTC member-based community, Mythical Society, focusing on retention, acquisition, product marketing and community management. This role will work cross-functionally and will report directly to the Director, Marketing.
Responsibilities:
- Marketing:
- In partnership with Director, Marketing, develop and lead go-to-market and O+O promotional campaigns that drive acquisition and retention.
- This includes defining target campaign audiences, identifying effective marketing placements, analyzing success metrics and key performance indicators (KPIs).
- CRM:
- Manage CRM strategy in partnership with the Director, Marketing, including analytics, day-to-day support of email campaigns, SMS and database management while optimizing subscription flows, and developing personalized lifecycle campaigns that deepen user engagement and increase lifetime value.
- Social:
- In partnership with Director, Social Media, elevate and evolve organic social and paid media, continuing to meet a high standard of creativity, innovation and brand cohesion.
- Website & App:
- Manage day-to-day website and app consumer-facing
merchandising as well as posting/uploading content (photos, videos, metadata, comments) with attention to detail and QA. - Perform quality assurance (QA) for video episodes and review captions.
- Memberful / Patreon, Discord, livestreamed video, media players (such as JW Player), Monday.com, and website publishing.
- Website/app technical support handled by Associate Technical Project Manager.
- Content Marketing:
- Identify key moments from video content for short video clips for membership and social platforms.
- Ideate and occasionally create graphics for website/email/social platforms.
- Develop content strategies leveraging new and library content to drive overall viewership.
- Calendar & Planning:
- Manage the Mythical Society content/posting release
calendar and work cross-functionally with theO+O ecosystem to align and identify opportunities. - Manage weekly and monthly Marketing plans that level up to overall program goals, and align with the wider Mythical Society team.
- Community Management:
- Monitor and moderate the Discord server, engaging with Mythical Society members, as well as moderate exclusive AMAs and livestreams.
- Lead community management by actively engaging and providing value to the subscription community, and ideating ways to provide further value to members.
- Monitor social channels for sentiment and react to fan feedback.
- Organize and lead user-generated-content activations to build community and boost brand awareness
- Customer Service:
- Assist members/customers via email, Discord, social media
comments, and website comments. - Develop and maintain a customer support/FAQ responses guide.
- Lead meetings/interactions with external customer support team.
- Assist with customer service concerns or refer issues raised on Discord and social media to appropriate contacts.
- Assist in managing questions regarding our quarterly collectible items. Most customer support requirements are handled by an external
customer support team.
- Analytics:
- Track monthly KPIs in partnership with Mythical Society stakeholders to develop analytics expertise.
- Provide performance-based insights and proactive recommendations to key stakeholders to optimize campaigns, creative and tactics.
- Be an effective problem-solver and strategic thinker to translate business goals and challenges into compelling marketing campaigns and community activations/promotions
- Maintain knowledge of competitor strategies, industry trends, and new product features to ensure Mythical stays on the forefront of digital trends
Requirements:
- 3+ years digital marketing, DTC subscription marketing or related marketing experience
- Thorough understanding of managing organic social, community management and paid marketing agencies
- Hands-on experience managing email and SMS marketing, including customer segmentation, customer journeys and email analytics
- Ability to manage multiple projects simultaneously while remaining highly organized and detail-oriented
- Adapts to existing processes seamlessly while introducing key workflow efficiencies to improve productivity.
- Excellent work ethic, and a proactive and positive, can-do attitude
- Strong written and verbal communication skills
- Experience with copywriting
- Thorough understanding of Google Suite of apps (Drive, Docs, Sheets, Slides, GMail,Forms and Calendar), as well as being overall tech savvy
