The Marketing Manager for Motto Clear Aligners will be responsible for leading consumer marketing efforts to meet business goals and established metrics that help grow brand awareness of Motto and revenue growth for the Orthodontics category. This role will partner with cross functional teams to execute on key Motto campaigns to drive consumer interest and conversion.

Essential Responsibilities

· Support building the Motto brand to improve its presence in orthodontic care to drive conversion rates, charge out rates, and increased utilization across all practices.

· Collaborate with cross functional teams to execute on key commercialization activities for new products and campaigns.

· Responsible for driving strategic marketing campaigns across web, social, digital and CRM to drive revenue and growth.

· Collaborate with marketing cross-functionals - including Media, Creative, CRM, PR and to measure campaign effectiveness and present strategies to grow campaign effectiveness.

· Manage the creative development process with internal stakeholders and external agencies to support marketing across multiple channels to increase awareness and drive conversion rate of Motto.

· Understand the brand strategy and consumer path to purchase and implement key learnings across all marketing touchpoints.

· Collaborate with insights to analyze brand, creative and consumer sentiment within the category.

· Work with internal stakeholders to obtain, interpret, and apply insights and performance analysis to help drive product pipeline, product line strategies and campaigns

Reporting Structure

· This role would be reporting into the Director of Marketing, Motto Clear Aligners

Requirements/Qualifications

· 5+ years consumer marketing and brand management experience (Experience in e-commerce a plus)

· Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a fast growing, rapidly changing, and entrepreneurial environment

· Effective communication, including writing, speaking, active listening and presentation skills with ability to communicate effectively with cross functional teams

· Experience and skills influencing, leading, and directing individuals in multiple functional areas

· Proactive, solutions-oriented with ability to make in the moment decisions that drive efficiencies and improve product

· Organized, high attention to detail and experienced in managing multiple projects simultaneously

· Demonstrates a continuous learning orientation and manage complex tasks and competing priorities

· Education: BA/BS, MBA is a plus.

· Up to 20% travel

· Based in Chicago, IL at Aspen Group’s Chicago headquarters

•  Salary:Annual pay range:  $100,000 - $130,000, plus bonus/incentives

• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match