About the Role:We are seeking a dynamic and experienced Brand and Content Marketing Manager to join our Marketing team! In this role, you will lead a creative team to strategize, develop, execute and optimize overall content strategy programs, including content campaigns, product launches, branding initiatives, and other content-related strategies that align with the company's goals and enhance brand visibility.
*This is an on-site position and will require reporting to our headquarters location in Santa Clara, CA.*The salary pay for this role is $120k-$150k. What You'll Do- Design and implement comprehensive content strategies, including quarterly content and targeted advertising campaigns, to increase product awareness, generate demand and drive lead generation
- Develop, maintain, and refine the core messaging for the company's brand, products, and value propositions, ensuring that content resonates with various audience segments and aligns with the overall marketing strategy
- Spearhead product marketing launch campaigns by crafting compelling messaging, defining unique value propositions, and producing high-impact promotional material such as press releases, videos, social media posts, and email campaigns
- Act as the primary resource for developing a wide range of content, including advertisements, company collateral, brochures, white papers, blog posts, infographics, and materials for product launches
- Write engaging video scripts and collaborate with the production team to create high-quality video content that supports marketing initiatives and product promotions
- Oversee Anatomage's webinar programs, including selecting speakers, reviewing and approving webinar content and topics, and hosting the sessions
- Create, maintain, and update website content. Provide support in the development and expansion of the website features as needed
- Assist in creating media lists, conducting outreach for new product launches, and maintaining positive relationships with local new outlets
- Oversee and ensign the visual performance of content marketing initiatives using metrics, KPI's, providing insights and recommendations for optimization
- Work closely with other departments such as lead generation, events, sales, product development, and customer support team to ensure cohesive messaging and integrated marketing efforts
- Lead, mentor, and develop a high-performing content team, fostering a collaborative and innovative work environment
RequirementsMinimum Education and Experience Required:- Bachelors degree in Marketing, Communications, Business, or Medical Science or a related field preferred
- 5+ years of experience in brand and content marketing, preferably in the healthcare or education technology industry
Physical Requirements:- Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards
- Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards
- Repetitive motion. Substantial movements of the wrists, hands, and/or fingers. Sitting, standing, bending, reaching
- Must be able to lift and carry up to 15 lbs.
- Must be able to talk, listen and speak clearly on the phone
Qualifications: - Strong writing, editing and communication skills
- Ability to create compelling content for diverse audiences
- Proven experience with content management systems
- Knowledge of social media marketing and email marketing
- Creative thinking
- Ability to manage multiple projects
- Experience with design tools such as HTML, CSS and WordPress
BenefitsWhat We Offer- Health, Dental, and Vision care for you and your family
- 401K savings plan with employer matching
- Generous PTO leave and paid holidays
- Casual work culture
- Collaborative and inclusive work environment
