Bass Pro Shops

Marketing Manager - Media

Bass Pro Shops • $70K — $95K *
Springfield, MO 65807In-Person
Media
5 - 7 years of experience
Yesterday
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Mass Media, or Communications or equivalent experience
  • At least 5 years of media planning experience in an agency or client environment
  • Strong verbal and written communication skills
  • Proven leadership and team management abilities
  • Excellent organizational and analytical skills

Responsibilities

  • Oversee and set standards for broadcast, print, and out-of-home media planning and buying
  • Direct development and presentation of media plans and strategic initiatives
  • Lead strategic planning and present media plans to stakeholders
  • Manage relationships and implementation with buying groups and agencies
  • Execute media added-value programs and collaborations with network partners
  • Collaborate with Brand Marketing Teams on media placements
  • Negotiate and manage contracts for TV sponsorships in outdoor verticals
  • Establish accountability systems and measurement standards for media purchases
  • Manage budgets and billing processes with internal accounting

Benefits

  • Discounts on retail merchandise, restaurants, resorts, and attractions
  • Medical, Dental, and Vision insurance
  • Health Savings Account and Flexible Spending Account options
  • 401k Retirement Savings plan
  • Paid holidays, vacations, and sick time
  • Participation in Bass Pro Cares Fund
  • Voluntary benefits available
Full Job Description
POSITION SUMMARY:

The position will direct the Bass Pro Shops internal team and external agencies in their execution of all broad-reach media programs/platforms to ensure that costs are within Bass Pro Shops Group planning guidelines and below industry averages. This Marketing Manager will establish long-term and short-term strategies to maximize the return on the entire organization's media investments.

ESSENTIAL FUNCTIONS:
  • Oversee all activities of broadcast, print, and out-of-home media planning/buying function; set standards of excellence, ensure deliverables and appropriate communications
  • Direct the development, presentation, and maintenance of all media plans, including objective/strategies, strategic initiatives, updates, and POV's on opportunistic proposals
  • Present plans to organization and lead strategic planning initiatives
  • Interact with buying groups (agencies) and ensure that buying implementation is in alignment with media plans - manage all external resources (creative & planning/buying)
  • Execute all media added-value programs and integrations, working in conjunction with network partners
  • Collaborate with Brand Marketing Teams on media placement for proprietary brand initiatives
  • Negotiate and manage contract process for TV sponsorship properties in outdoor verticals
  • Foster and maintain strong media market relationships for local spot buys and with national cable network partners
  • Develop system of back-end accountabilities, measurements, and effectiveness standards to drive continuous improvements and optimization of all media buys
  • Manage budgets, oversee billing issues in liaison with internal accounting groups
  • ALL OTHER DUTIES AS ASSIGNED


EXPERIENCE/QUALIFICATIONS:
  • Minimum Degree Required: Bachelor's degree or equivalent experience in Marketing, Mass Media, or Communications
  • Experience: Minimum of 5 years media planning experience in agency or client environment


KNOWLEDGE, SKILLS, AND ABILITY:
  • Excellent verbal and written communication, organizational, interpersonal, and analytical skills
  • Superb leadership skills and proven ability to manage and motivate teams
  • Detail-oriented, excellent follow through, ability to multitask, manage projects and workflow, and work well under tight deadlines in a fast-paced environment
  • Proficiency in MS Word, Excel, PowerPoint, and Access


TRAVEL REQUIREMENTS:
  • N/A


PHYSICAL REQUIREMENTS:
  • Regularly performs computer work and sits.
  • Occasionally walks and stands.
  • Seldom/never lifts up to 50lbs.


INDEPENDENT JUDGEMENT:
  • Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.


Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!


About Bass Pro Shops

Bass Pro Shops is a leading retailer of outdoor recreation merchandise, including hunting, fishing, and camping gear. The company was founded in 1971 by Johnny Morris, and is headquartered in Springfield, Missouri. Bass Pro Shops operates over 170 stores across the United States and Canada, as well as a number of resorts and lodges. The company is known for its high-quality products and exceptional customer service, and is committed to promoting outdoor recreation and conservation. Bass Pro Shops is also involved in a number of charitable initiatives, including supporting veterans and first responders.
Learn more about Bass Pro Shops
Size
40,000 employees
Industry
Retail & Consumer Goods
Founded
1972
* Ladders Estimates

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