Role:
Marketing Manager
Location:
Mississauga, Ontario - Hybrid (4 days/week in office)
Company:
Mattamy Homes Canada
Department:
Sales & Marketing, GTA Division
Employment Type:
Full-Time
Reports to:
Senior Marketing Manager
The Marketing Manager is responsible for the planning, execution, and optimization of marketing strategies that drive traffic, engagement, and sales across a portfolio of low-rise communities and multi-storey developments. This role partners closely with Sales, Development, and external agency partners to deliver integrated campaigns that position each community for success across its lifecycle-from pre-launch through sell-out.
What you'll do
- Develop and execute comprehensive marketing plans for low-rise and multi-storey projects, aligned to business objectives and sales targets
- Support go-to-market strategies, including positioning, branding, pricing support, and launch sequencing
- Partner with Sales leadership to align marketing initiatives with traffic generation and conversion goals
- Manage marketing calendars, campaign timelines, and community launch schedules
- Lead the execution of integrated campaigns across digital, print, social, email, and on-site channels
- Manage paid media (search, display, social) in collaboration with central marketing and agency partners
- Ensure consistent brand standards and messaging across all marketing materials
- Coordinate production of marketing assets including renderings, floorplans, brochures, and signage
- Monitor campaign performance and KPIs including traffic, lead volume, conversion rates, and cost per lead
- Provide regular reporting and insights to inform strategy adjustments and improve ROI
- Leverage CRM and digital analytics tools to track customer journey and marketing effectiveness
- Recommend and implement continuous improvements based on performance data
- Track spend against budget and ensure cost-effective allocation of resources
- Review and approve invoices from vendors and agency partners
- In conjunction with central marketing, support the development of compelling value propositions and customer messaging for each community
- Ensure alignment between product design, pricing, and target buyer profiles
- Contribute to design and experience of sales centres and presentation materials
- Maintain a strong understanding of competitive landscape and market trends
What you bring
- 5-8+ years of marketing experience, preferably in real estate, new home construction, or related industry
- 3+ years of managerial experience
- Proven track record managing multi-channel marketing campaigns and project launches
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
- Analytical mindset with experience using marketing performance data to drive decisions
- Experience working with external agencies and vendors
- Strategic Thinking: Ability to translate business goals into actionable marketing plans
- Execution Excellence: Strong attention to detail and ability to deliver high-quality outputs on time
- Collaboration & Influencing: Builds effective partnerships across Sales, Development, and external partners
- Customer Focus: Deep understanding of the homebuyer journey and decision drivers
- Adaptability: Comfortable managing changing priorities across multiple communities
Bonus points
- Experience supporting both low-rise (singles, towns) and multi-storey (condo/apartment) developments
Compensation
The expected base salary range for this position is $85,000 - 120,000. Actual pay may vary depending on your job-related knowledge, competencies, and skills. We recognize that exceptional situations may fall outside this range, and we encourage all interested candidates to apply.
You are also eligible to participate in Mattamy's annual bonus program which gives you the opportunity to increase your total compensation if business and individual goals are achieved.
We encourage applicants who meet most of the role requirements to hit that submit button and apply! It's okay if you don't have 100% of the requirements. If you're the right candidate, we'll help you learn and grow.
