Lowe’s

Marketing Manager, Loyalty Campaigns

Lowe’s$88K — $105K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Merchandising, Marketing or relevant field
  • 6 years of overall marketing experience
  • 3 years of brand or integrated marketing leadership experience for consumer brands or retailers
  • 2 years of experience with P&L management or collaboration
  • 2 years of experience writing strategic briefs and leading integrated teams

Responsibilities

  • Lead a small team of assistant marketing managers and agile 'pod' to develop effective marketing strategies
  • Partner with various teams to analyze data for actionable insights supporting loyalty acquisition
  • Refine the annual marketing calendar to drive category sales and build the brand
  • Develop visual merchandising support plans to align in-store and marketing experiences
  • Analyze and report on program impacts against objectives quarterly and annually
  • Collaborate with project management and marketing operations to execute initiatives

Benefits

  • Flexible work environment
  • Opportunity to work in a cross-functional team
  • Professional development opportunities
  • Engagement with key internal and external stakeholders
  • Involvement in shaping loyalty marketing strategy
Full Job Description
Your Impact

The Marketing Manager of Loyalty Campaigns will work with Loyalty & Customer Marketing leadership to help conceive and curate loyalty marketing campaigns to engage and retain customers by leveraging customer insights, understanding the competitive landscape, and working with cross-functional teams.

The position will report to the Sr Manager of Loyalty & Customer Marketing and will be closely aligned with critical functional business partners to fully realize (from curation to execution) the go-to-market initiatives across the marketing calendar that will drive loyalty engagement and achieve the company's overall business KPIs. The Manager of Loyalty Marketing will run small agile marketing teams and will also serve as a subject matter expert for Loyalty and Customer Marketing across the organization, representing the work of the team to key internal and external stakeholders. Demonstrated experience developing and managing loyalty programs in collaboration with Marketing, Data Analytics, Finance, and/or Technology teams is a plus.

What You Will Do
  • Leads 1-2 assistant marketing managers and a small "pod" in an "agile" type setting who work closely with cross functional partners, business owners, and other key stakeholders to develop highly effective marketing strategies, tactics and action plans that meet critical KPI
  • Partner with Loyalty Marketing, Brand Marketing, Customer Insights, Technology, and DACI teams in analyzing/interpreting data to draw clear, actionable insights and tactical plans for the assigned to support loyalty acquisition and engagement
  • Works with Senior Manager to refine the annual marketing calendar that will drive category sales and build the brand - leading the development of briefs and serving as the integrator across marketing and broader organization
  • Develop specific visual merchandising support plans to align in-store experiences to overall marketing experiences
  • Analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually
  • Works closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work


Minimum Qualifications
  • Bachelor's degree Business Administration, Merchandising, Marketing or relevant field or equivalent years of experience in lieu of education requirement, if applicable
  • 6 Years Overall Marketing experience
  • 3 Years Brand or integrated marketing leadership experience for consumer brands or retailer
  • 2 Years Strong business acumen and experience running a P&L and/or working alongside P&L owners
  • 2 Years Experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams


Preferred Skills/Education
  • 1 Year Experience leading brand or category work at a retailer or CPG company


About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ

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