Marketing Manager

The Marketing Manager will support the Director of Sales (DOS) to create and coordinate the company's advertising, sales, and marketing research and strategy, with a focus on all advertising related media inclusive of Internet, traffic generation, collaterals, promotional events, digital marketing, and public relations activities. The Marketing Manager will also be responsible for competitive analysis reviews, report tracking, website maintenance, social media management, digital content creation, collateral material creation and distribution and event coordination.
• A career with purpose.
• A career built on making dreams come true.
• A career built on building zero defect homes, cost management, and adherence to schedules.

Your Responsibilities on the Team

• Review and analyze sales and marketing reports and provide recommendation to Director of Sales to create an effective marketing and advertising campaign and manage all advertising and promotional budgets for each community within the Division in accordance with the budget established in the business plan.
• Update and maintain accurate and robust community information for Welcome Home Center digital presentations.
• Maintain overall appearance of all Welcome Home Center.
• Measure digital marketing performance metrics by looking at SEO/SEM performance
• Digital photography management and coordination with vendors as well as all New Home Consultants for Inventory homes.
• Manage Public Relations and the placement of press releases in a continuous stream that support the marketing plan for the division to ensure good relations with the press.
• Coordinate, execute and attend a variety of functions outside of the office environment including community openings, community events, and Realtor events in conjunction with New Home Consultants/Director of Sales.
• Manage communications with the ad agency and marketing trade partners in the Division's day to day needs for all Print media, billboards, radio, cable, direct mail, eblast, newsletters, signage, social media, digital marketing campaigns, and programs to increase referrals, etc.
• Monitor the effectiveness of all advertising/marketing efforts and drive adequate traffic to the communities to meet the quota established by the Division business plan.
• Attend all sales meetings at the request of the Director of Sales to keep sales informed of all activities and to gather market insight into advertising effectiveness.
• Create all collateral material to include floorplans, renderings, included feature lists, points of interest, site plan display, dare to compare, clubhouse inserts, and price sheets.
• Manage market research function to ensure strategic plans are effective and relevant to marketplace.
• Work directly with sign vendors on signage quotes and install coordination, and work with land department to obtain proper paperwork for permit application.
• Weekly tracking of division sales, starts, closing and inventory count to ensure goals are achieved.
• Oversee maintenance of the database for direct mail campaigns on a continuing basis.
• Weekly maintenance and management of New Home Consultant (NHC) reporting relating to traffic, sourcing, appointments, and sales.
• Perform other duties as directed by the Director of Sales.

Requirements

• High school diploma or equivalent required

• Comprehensive understanding of digital marketing fundamentals.
• Bachelor's degree or equivalent work experience in a related field required (marketing, advertising, and/or sales).
• Minimum 3 years proven experience in Marketing and/or Advertising, preferably in a Digital based environment associated with New Home Sales and/or commission real estate sales.
• Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills.
• Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates, and in all public relations.
• Excellent computer skills including advanced Word, Excel, Outlook (e-mail).
• Requires resourcefulness, patience and clarity and strong management and motivational skills.
• Valid driver's license and good driving record.
• Valid auto insurance coverage.

Contacts

Daily interaction with various division personnel, outside agencies, business partners, consultants and homeowners. Regular contact with the general public. Frequent external contacts where matters discussed require resourcefulness, patience, clarity and tact.

This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities and activities may change at any time with or without notice.

During the course of your employment, you may be required to use, download, or access certain Company-approved tools, programs, applications, or systems. These resources may include, but are not limited to, applications designed for customer engagement, operational efficiency, data analysis, Artificial Intelligence (AI) tools, and other business functions.

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• This information is intended to be a general overview and may be modified by the company due to factors affecting the business.

General Overview of Compensation & Benefits:
We reasonably expect the base compensation offered for this position to range from an annual salary of $60,229.52 - $99,868, subject to adjustment based on business-related factors such as employee qualifications, geographic pay differentials (e.g., cost of labor/living, etc.), and operational considerations.

• This position may be eligible for bonuses.
• This position may be eligible for commissions.
• This position will be eligible for the described benefits listed in the above section in accordance with Company Policy.
• This information is intended to be a general overview and may be modified by the Company due to factors affecting the business.

Life at Lennar

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone's Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar's policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits.

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