The OpportunityThe marketing manager is responsible for the design and execution of the division's marketing plan. Working with the sales team, this position will be responsible for community specific marketing initiatives that will ultimately drive increased traffic, resulting in higher sales volume.
Key Responsibilities- Marketing Plans
- Develop and execute quarterly and annual marketing plans for assigned divisions and communities.
- Analyze market research, competitive activity, and local trends to identify opportunities and provide recommendations to division leadership.
- Create and support community-specific marketing initiatives that drive brand awareness, traffic, and lead generation.
- Marketing Promotions
- Develop and manage the division's annual and quarterly marketing calendar, including customer events, grand openings, promotions, and community outreach initiatives.
- Plan and execute marketing events and promotional campaigns that increase brand visibility, community traffic, and customer engagement.
- Partner with vendors and internal stakeholders to deliver engaging event experiences while managing promotional materials, signage, and directional marketing programs.
- Collaborate with Corporate Marketing to implement local advertising and digital marketing initiatives across web, social media, email, and other channels.
- Performance Management and Development
- Interview, develop, and retain marketing team members.
- Establish performance goals, provide ongoing coaching, and monitor results to drive individual and team success.
- Complete performance reviews and ensure all required training and development activities are completed.
- Lead regular team meetings to align on priorities, share best practices, and recognize achievements.
- Marketing Budget
- Develop, manage, and optimize the division marketing budget, including events, promotions, advertising, directional marketing, and community outreach efforts.
- Monitor expenditures and marketing performance to maximize return on investment and support division goals.
- Metrics
- Monitor and analyze community traffic, event performance, marketing effectiveness, and competitive activity.
- Conduct regular visits to company and competitor communities to identify trends and market opportunities.
- Maintain accurate marketing data and provide insights and reporting to support strategic decision-making.
What You Bring- Bachelor's degree in Advertising, Marketing, Communications, or Business required.
- 3+ years of in-house corporate or agency marketing experience (national, regional, and/or local).
- Prior experience in the real estate industry preferred, ideally within residential homebuilding.
- Extensive knowledge of marketing strategies and their execution to achieve organizational objectives and strengthen brand presence.
- Strong understanding of market dynamics, customer needs, and business requirements.
- Demonstrated leadership abilities, including strategic planning and goal attainment.
- Strong project management and organizational skills.
- Proven ability to work creatively and collaboratively in a fast-paced environment, respond quickly to emerging issues, and drive innovative solutions.
- Excellent verbal and written communication skills, with the ability to translate complex concepts into clear, concise messaging.
- Strong business acumen.
- Ability to travel locally up to 35% of the time.
- Commitment to conducting business in a professional and ethical manner with potential buyers and external brokers to reinforce company goodwill and profitability.
Requirements- The ideal candidate must be able to complete all physical requirements of the job with or without a reasonable accommodation.
- Ability to stand or sit for extended periods.
- Ability to move about work location.
- Ability to drive/travel as needed.
- Ability to walk up and down stairs.
- Ability to observe details at close range and communicate information so others will understand.
- Ability to transport and move up to 20 lbs and move as needed (for roles in Construction/Customer Service/IT/Land/Marketing/Sales/Studio).
- Periodically works in outdoor weather conditions (for roles in Construction/Customer Service/Land/Sales)
- Conduct business professionally and ethically.
- This position is located at the division office and requires frequent travel between new construction sites within the division's region. #LI-onsite
Compensation Details and BenefitsKB Home offers a competitive base pay. The expected range for this position is based on experience and is noted below, paid semi-monthly.
Other rewards may include bonuses or role-specific awards.
KB Home provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays, sick time and vacation.
Pay RangeUSD $100,000.00 - USD $120,000.00 /Yr.
