Marketing Manager, Innovation

Sunstar

$80K — $100K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • University degree in Marketing, Business Administration, or related field
  • Minimum seven years of CPG product marketing or innovation experience
  • Proven track record leading new product launches
  • Strong analytical and business acumen
  • Demonstrated ability to influence cross-functional teams
  • Effective communication and storytelling skills
  • Experience utilizing consumer insights for decision making
  • Familiarity with NielsenIQ and syndicated data analysis
  • Knowledge of Stage-Gate processes and project management
  • Experience in Oral Care, Personal Care, Beauty, etc. is beneficial

Responsibilities

  • Lead innovation and renovation projects from concept to market
  • Identify portfolio growth opportunities and support annual planning
  • Develop product launch plans with pricing and promotional strategies
  • Manage innovation pipelines, including for Costco
  • Use consumer and market insights to inform decisions
  • Monitor product performance and industry trends
  • Drive growth initiatives for Kids' portfolio and manage licensing relations
  • Collaborate with cross-functional teams for successful project execution
  • Seek process improvements and enhance speed to market

Benefits

  • Purpose-driven organization improving global health and wellness
  • Collaborative, team-oriented work culture
  • Career development opportunities within a global structure
  • Comprehensive benefits including medical, dental, and vision
  • Access to employee discounts and corporate perks
  • Recognition programs and employee celebrations
  • Hybrid work opportunities for flexibility
Full Job Description
About the Role

Reporting to the Senior Director, Marketing, the Marketing Manager will lead the development and execution of innovation and renovation initiatives that drive growth across Sunstar's Canadian business.

You will be responsible for managing innovation projects from concept through commercialization, identifying opportunities for portfolio expansion, supporting new category entries, and leading strategic initiatives across key channels, including Retail, Professional, and Costco.

Working closely with Global Innovation, R&D, Supply Chain, Project Management, Finance, Sales, and external partners, you'll help bring innovative products to market that strengthen Sunstar's category leadership and drive business performance.

What You'll Do

  • Lead innovation and renovation projects from concept through commercialization
  • Support annual innovation planning and identify opportunities for portfolio growth
  • Develop and execute new product launch plans, including pricing, promotional, and support strategies
  • Manage innovation pipelines, including Costco and alternative channel opportunities
  • Leverage consumer, customer, and market insights to identify opportunities and inform decision-making
  • Monitor product performance, competitive activity, and emerging market trends
  • Lead growth initiatives for the Kids portfolio, including licensed brands and partnerships
  • Manage licensing relationships and support contract negotiations
  • Collaborate with cross-functional teams to ensure successful project execution
  • Identify opportunities to improve processes, drive efficiencies, and enhance speed to market


What You Bring

  • University degree in Marketing, Business Administration, or a related field
  • Minimum seven years of experience in product marketing, portfolio management, innovation, or commercialization within a Consumer Packaged Goods (CPG) environment
  • Experience leading new product launches and innovation initiatives
  • Strong analytical, financial, and business acumen
  • Experience influencing and leading cross-functional teams
  • Strong communication, presentation, and storytelling skills
  • Experience using consumer, customer, and market insights to drive business decisions
  • Experience with NielsenIQ and syndicated data analysis
  • Experience with Stage-Gate processes and project management methodologies
  • Oral Care, Personal Care, Beauty, Health & Wellness, or Pharmaceutical category experience is considered an asset
  • Experience with Euromonitor, Numerator, or similar market intelligence tools is an asset


What You'll Gain

  • A purpose-driven organization focused on improving health and wellness around the world
  • A strong, team-oriented culture that values collaboration, recognition, and employee engagement
  • Opportunities for career growth and development within a global organization
  • Competitive compensation, including bonus opportunities
  • Comprehensive benefits coverage, including medical, dental, and vision plans
  • Access to corporate perks and employee discount programs (including GUM products)
  • Recognition programs, employee celebrations, and milestone acknowledgements
  • Hybrid work opportunities (depending on role and department)
  • Opportunity to collaborate with Finance, Sales, Customer Service, and Operations teams to drive business performance and continuous improvement


Work Environment

Enjoy the flexibility of a hybrid role while connecting in-person at our Guelph, Ontario office, easily accessible via public transit.

Career opportunities will be posted for a minimum of five (5) business days. Posting periods may be extended or shortened based on business needs, and applications will be reviewed on a rolling basis.

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