Department

Sales & Marketing

Position Level

Manager

Work Location

Hybrid / Austin, Texas; bi-weekly on property; must live within 90 miles of resort

Reports To

Area Director of Hotel Performance & Digital Marketing

Dotted Line / Key Stakeholders

Miraval Austin General Manager; Area Director of content & Brand Marketing

Travel

Bi-weekly on property; local market activity; content productions; PR/media site visits; Miraval America meetings; and Hyatt meetings as business needs require
Role Summary

The Marketing Manager is the property marketing leader responsible for the resort marketing strategy, marketing budget, and execution of initiatives that drive top-line revenue, RevPOG, and GOP. This role partners with hotel leadership, Sales, Revenue Management, Operations, Finance, and Hyatt teams to deliver measurable commercial results.

This role owns the property marketing calendar, marketing budget, supports annual marketing planning, develops monthly reporting, coordinates content production, and ensures every marketing channel reflects Miraval brand standards while supporting hotel performance, digital engagement, website traffic, click-through rates, inquiries, and revenue.

The Marketing Manager connects the property leadership team, Area Director of Hotel Performance & Digital Marketing, Area Director of Brand Marketing, Content & Partnerships, Sales, Revenue Management, Reservations, Spa, Programming, Retail, Food & Beverage, Hyatt enterprise marketing teams, and external partners to ensure marketing activity is timely, accurate, brand-consistent, and tied to business priorities.
Key Responsibilities

Property Marketing Strategy & Commercial Execution

• Develop, maintain, and execute the property marketing plan and budget in alignment with Miraval America commercial strategy, resort business goals, need periods, seasonal priorities, packages, retreats, spa opportunities, programming initiatives, and local market opportunities.
• Own the property marketing calendar and ensure timely coordination of campaigns, promotions, guest events, loyalty initiatives, local partnerships, PR needs, email activity, and on-property communications.
• Partner with the property General Manager, Commercial Services organization, Revenue Management, Sales, Reservations, Spa, Programming, Retail, Food & Beverage, and Operations to identify marketing needs and revenue opportunities.
• Translate property performance, pacing, demand trends, guest insights, local market dynamics, and department priorities into clear marketing actions and requests.
• Track and report on monthly marketing initiatives, campaign performance, ROI, open priorities, and business impact through RevMax presentations, marketing calendars, and leadership updates.

Brand, Content & Creative Coordination

• Serve as the primary property contact for marketing content needs, creative requests, photography, video, collateral, digital assets, menus, signage, sales support materials, and on-property guest-facing communications.
• Manage the intake, prioritization, timeline tracking, stakeholder review, and delivery coordination of property creative requests in partnership with brand leadership, creative resources, agencies, vendors, and internal stakeholders.
• Execute the property printed monthly guide and other printed, electronic, promotional, educational, and operational marketing materials, including digital boards, upcoming events materials, templates, flyers, brochures, and collateral.
• Identify compelling property stories, specialist expertise, guest experiences, programming, spa, culinary, retail, partnership, and seasonal moments for use across Miraval brand channels.
• Maintain approved photo, video, creative assets, templates, brand resources, and collateral inventory to support efficient, brand-consistent execution.

Digital, Website, CRM & Social Media Execution

• Monitor Hyatt and individual property website accuracy and ensure content updates, offer pages, listings, event pages, image use, landing pages, and digital merchandising are current, accurate, and conversion-focused.
• Manage and maintain property CRM campaigns, including transactional communications, pre-arrival automated emails, newsletters, guest lifecycle communications, and campaign inputs.
• Develop and lead the property monthly social media content plan, including scheduling, publishing, engagement monitoring, and coordination with Miraval brand social priorities.
• Partner with the Digital Marketing Manager and Area Director of Hotel Performance & Digital Marketing to support paid media, local digital campaigns, audience inputs, tagging needs, landing pages, and post-campaign reporting.
• Use social, digital, website, CRM, and campaign performance insights to recommend improvements to messaging, timing, content, channel support, and conversion opportunities.

PR, Media Visits, Partnerships & Community Relations

• Support property-level public relations, media relations, influencer or creator visits, local partnerships, community relationships, marketing events, and brand-aligned local activations.
• Coordinate marketing and public relations site visits, including itineraries, site alerts, amenities, press kits, deliverables, follow-up tracking, and flawless on-property execution.
• Partner with the Area Director of Brand Marketing, Content & Partnerships on resort-level story opportunities, PR needs, community engagement, user-generated content, ambassador activity, and partnership follow-through.
• Represent the property marketing perspective in planning conversations and ensure all activation details are operationally accurate, brand-consistent, and executable.
• Coordinate with local and regional chambers, visitor bureaus, agency partners, printers, graphic designers, copywriters, photographers, videographers, digital marketing agencies, and other external vendors as needed.

Operational Support, Budget Coordination & Stakeholder Management

• Manage multiple concurrent projects in a fast-paced environment while meeting deadlines for loyalty programs, monthly guide production, guest events, CRM campaigns, creative projects, local activations, and property initiatives.
• Assist with processing and organizing marketing invoices, budget tracking, media deadlines, vendor timelines, and month-end reconciliation or budget forecasting in partnership with property finance leadership.
• Maintain a strong understanding of department-level initiatives and provide marketing support to Culinary, Spa, Sales, Retail, Programs, Leisure Sales, Revenue Management, Reservations, and Operations.
• Support communication and adherence to Miraval brand vision, brand standards, and brand SOPs on property and across departments.
• Provide clear updates on marketing priorities, open requests, campaign status, creative needs, deadlines, risks, completed initiatives, and required stakeholder actions.