Marketing Manager HA

Bioventus

$80K — $110K *
Pharmaceuticals & Biotech
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or Finance preferred.
  • Minimum 3 years' experience in Medical Device Marketing and Sales Leadership, preferably in Orthopedics or Sports Medicine.
  • Ability to travel domestically at least 25% of the time.
  • Strong interpersonal and collaboration skills.
  • Proven ability to drive results and solve problems effectively.
  • Excellent oral and written communication skills.
  • Proficient in MS Office and other required applications.

Responsibilities

  • Lead execution of the annual strategic marketing plan for the HA portfolio.
  • Develop promotional content and marketing collateral aligned with brand strategy.
  • Maintain an updated customer journey and value proposition for HA.
  • Oversee the MLR review process for promotional materials.
  • Create and deliver product education content for training and sales initiatives.
  • Collaborate with Medical Education to enhance clinician engagement.
  • Manage vendor relationships for effective program execution.
  • Act as primary contact for field sales and cross-functional support.
  • Develop expertise in HA market dynamics and report findings to senior management.
  • Track performance metrics and analyze trends for actionable insights.

Benefits

  • Opportunities for professional development and training.
  • Collaborative work environment with cross-functional teams.
  • Ability to make a significant impact in a leading medical device company.
  • Exposure to various marketing strategies and practices in the medical device industry.
  • Supportive culture aimed at compliance and ethics.
Full Job Description
What you'll be doing
  • Lead the execution of the annual strategic marketing plan for the HA portfolio in partnership with the Sr Director.
  • Develop all promotional content and marketing collateral, ensuring alignment with brand strategy and market needs.
  • Maintain an updated value proposition and customer journey for HA.
  • Own the Medical, Legal, and Regulatory (MLR) review process, including submission, routing, and approval of promotional materials.
  • Create and deliver product education content for New Hire Training, national sales meetings, and sales team calls.
  • Partner with Medical Education to develop relevant content that supports peer-to-peer learning and clinician engagement.
  • Manage relationships and collaboration with marketing partners and external vendors to ensure successful program execution.
  • Serve as the primary contact for field sales and cross-functional teams, providing brand guidance and support for the HA business.
  • Develop expertise in the HA market (customers, patients and competition). Regularly report out findings to the Sr Director and propose solutions.
  • Develop and track performance metrics and report on trends and insights with solutions.
  • Holds oneself and others accountable to conduct business in a manner compliant with Bioventus' Code of Compliance and Ethics, policies and procedures and internal controls applicable to their role.
  • Other duties as assigned.


What You'll bring to the table

  • Bachelor's degree in Marketing, Business, or Finance preferred.
  • Minimum 3 years' Medical Device Marketing and Sales Leadership or equivalent- Orthopedics or Sports Medicine is preferred
  • Ability to travel domestically at minimum 25% of the time
  • Strong interpersonal skills and ability to collaborate
  • Strong focus on driving results and problem-solving
  • Strong oral and written communication skills
  • Competent use of MS Office and other applications as required

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