Toromont Energy Systems

Marketing Manager, GCI

Toromont Energy Systems • $90K — $112K *
Concord, ON L4K 0A6In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Communications, Engineering or related field
  • 6-8 years of relevant marketing experience
  • Expertise in B2B marketing strategies and go-to-market frameworks
  • Experience in collaborating with Sales Operations and cross-functional teams
  • Knowledge of pricing models and inventory planning
  • Strong abilities in data analysis and KPI tracking
  • Familiarity with CRM and marketing automation tools

Responsibilities

  • Develop and execute marketing strategies to drive revenue growth and market share
  • Collaborate with Caterpillar industry teams to ensure coordinated marketing efforts
  • Perform market analyses to inform marketing strategy and address customer needs
  • Implement pricing and inventory strategies aligned with growth objectives
  • Work closely with sales leadership to enhance alignment and marketing effectiveness
  • Track and report on marketing performance to optimize ROI
  • Guide marketing initiatives based on forward-looking insights

Benefits

  • Industry-leading safety culture prioritizing wellness
  • Opportunity to work with a 'best in class' organization and the Caterpillar brand
  • Access to learning and development resources
  • Pension Plan with Company match at 100%
  • Employee Stock Purchase Plan with Company match
  • Comprehensive healthcare coverage including medical, dental, vision, and life insurance
  • Exclusive employee discounts and perks from partners
Full Job Description
Marketing Manager to serve as a strategic partner to the business and a key driver of our growth initiatives. He/she will bring a passion for marketing strategy, demand generation and go-to-market execution, with a proactive desire to collaborate closely with regional VPs, Sales leadership and our corporate marketing team. The Marketing Manager will play a critical role in accelerating revenue growth, strengthening our market presence and expanding market share across all segments.

Job Type: Full-time, Permanent

Compensation: $90,000 to $112,000

Our Workplace Total Rewards:

  • Industry leading safety culture where your wellness is the top priority
  • Affiliation of working with a "best in class" organization and the global "Caterpillar" brand
  • Access Learning and Development and Educational Assistance
  • Compensation program that includes:
    • Competitive salary, annual performance bonus and salary review
    • Pension Plan with Company match at 100%
    • Employee Stock Purchase Plan with Company match
    • Group Savings Plans
    • Disability coverage (short and long-term)
    • Employee / Family Assistance Program with access to leading medical experts
    • Employee / Family Healthcare coverage (health, drug, dental, vision, out of country, and life insurance)
    • Exclusive employee deals, discounts and perks with our Toromont partners


A Typical Day at Work:

  • Develop, execute and monitor the marketing strategy and communication plan to achieve revenue growth and market share objectives while ensuring full alignment and synergy with the Caterpillar industry teams.
  • Partner with Caterpillar industry teams, including Caterpillar Financial, to ensure shared objectives, coordinated marketing and business plans, secured funding for initiatives, and clear accountability across all programs. Act as the primary liaison to maintain synergy between divisional priorities and enterprise strategies.
  • Perform on-going market analyses to assess competitor positioning, pricing and sales strategies, monitor evolving customer needs and industry trends to inform marketing strategy and go-to-market plans.
  • Develop and implement pricing and inventory strategies that support growth objectives and market leadership. Collaborate with Sales Operations and key stakeholders on pipeline and inventory planning to enable successful execution of marketing initiatives. Provide guidance on stocking locations based on growth plans and market opportunities, ensuring decisions are driven by forward-looking insights rather than historical patterns.
  • Collaborate closely with sales leadership and Toromont stakeholders across all regions to drive growth initiatives, strengthen alignment between marketing and sales and enhance lead management practices for improved conversion and pipeline velocity.
  • Track key performance indicators, report on marketing effectiveness and optimize marketing investments to maximize ROI and business impact.


Requirements:

  • Bachelor's Degree in Marketing, Communications, Engineering or another related discipline
  • Working experience 6 - 8 years
  • Knowledge on B2B marketing strategies and go-to-market (GTM) frameworks
  • Experience collaborating with Sales Operations and cross-functional teams
  • Understanding of pricing models and inventory planning
  • Competitive intelligence and market research methodologies
  • Strong data analysis skills and KPI tracking capabilities
  • Experience with CRM and marketing automation platforms
  • Familiarity with industry trends and the Caterpillar product portfolio
  • Experience with budget management and ROI optimization


About Toromont Energy Systems

Toromont Energy Systems is a division of Toromont Industries Ltd. that specializes in the sale, rental, and servicing of power systems equipment, including diesel and natural gas engines, generators, and related components. The company serves a variety of industries, including mining, oil and gas, construction, and agriculture, among others. Toromont Energy Systems is headquartered in Concord, Ontario, and has locations throughout Canada.
Learn more about Toromont Energy Systems
Size
100 employees
Industry
Manufacturing & Automotive
Founded
1988
NASDAQ
TIH
* Ladders Estimates

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