The Marketing Manager owns Future Energy's client and prospect engagement engine. This role is accountable for activating, nurturing, and monetizing our existing CRM database of 25,000+ contacts and 500+ CME Pro clients through disciplined campaigns, lifecycle marketing, and sales enablement. Reporting directly to the COO, this role requires a "get your hands dirty" individual - someone who creates the plan, works the plan, measures results, and continuously improves the plan for pipeline expansion, upsell, and retention.

Responsibility #1- Client & Lifecycle Marketing
• Owns engagement, retention, and expansion marketing for 500+ CME Pro clients.
• Designs and executes monthly client campaigns (education, upsell, cross-sell, adoption)
• Builds segmented journeys for dealers, hospitality, healthcare, and other prospect segments.
• Partners with Client Success and Sales to drive adoption of CME Pro features and add-on services.
• Treats Zoho CRM as a revenue engine-not a database.

Responsibility #2- Strategy & Planning
• Develops and implements marketing strategies that align with business goals and growth objectives.
• Conducts market research to identify trends, customer needs, and competitor activities.
• Defines target audiences and creates buyer personas.
• Sets marketing budgets and measures ROI to optimize spend.

Responsibility #3- Brand Management
• Oversees brand messaging, positioning, and consistency across all channels.
• Ensures brand guidelines are followed in all marketing materials.
• Efficiently manages the creative support provided by outside marketing agency.
• Coordinates with social media resource to maintain consistent messaging and execution.

Responsibility #3- Campaign Execution & Lead Generation
• Plans and executes multi-channel marketing campaigns including digital, email, social media, events, & print.
• Manages content creation efforts including blogs, videos, advertisements, and sales collateral.
• Owns CRM strategy, segmentation, hygiene, and campaign execution across 25,000+ contacts.
• Builds dashboards tying campaigns to pipeline, expansion revenue, and retention.
• Ensures every campaign has a hypothesis, KPI, and post-mortem
• Designs, Tests and Manages paid advertising campaigns on platforms such as Google Ads and social media.

Responsibility #4- Digital Marketing & Vendor Management
• Oversees website performance optimization (SEO, UX, CRO).
• Tracks and analyzes marketing metrics, using data-driven insights to refine strategies.
• Leads and holds external partners accountable to revenue-linked outcomes.
• Serves as a player/coach with a hands-on approach while effectively managing outsourced resources.

Position Requirements:

Bachelor's degree in marketing, business, or a related field preferred.
• 5+ years of marketing experience preferred, with at least 3 years focused on demand generation and campaign execution.
• Proven track record of owning and executing marketing projects with quantifiable ROI.
• Experience managing marketing agencies and external creative resources.
• Proficiency with Zoho CRM, Zoho Campaigns, Google Ads, social media advertising platforms, and marketing analytics tools.