We are seeking a Marketing Manager to drive revenue growth through strategic, data-driven marketing initiatives. This role will focus on developing and executing educational and sales campaigns that elevate brand awareness, generate new business, and strengthen client relationships.
You will partner closely with PSG sales leaders and subject matter experts to understand business priorities, translate growth opportunities into actionable marketing strategies, and optimize content and channel performance. This is a highly collaborative role that leverages a matrixed marketing team to deliver impactful, scalable programs.
The ideal candidate is both strategic and hands-on, energized by improving processes, accelerating speed-to-market, and using data to inform decisions and deliver measurable results.
Key Responsibilities- Collaborate with marketing and business leadership to develop and execute an annual marketing plan aligned to business goals, including strategic planning, editorial calendar development, and channel optimization.
- Design and execute integrated marketing campaigns leveraging content (e.g., case studies, white papers, webinars), digital marketing, direct mail, and public relations. Track performance and optimize based on measurable results.
- Partner with sales and business leaders to identify opportunities for content development, campaign innovation, and growth. Serve as a liaison to secure approvals and ensure alignment.
- Build strong, trusted relationships with internal stakeholders including sales leaders and subject matter experts.
- Develop and manage a content strategy that ensures messaging is clear, consistent, engaging, and actionable across all channels.
- Support and expand PSG's thought leadership efforts to increase brand awareness, enhance solution visibility, and strengthen market credibility.
- Maintain and evolve product positioning frameworks, ensuring alignment across marketing, sales, and sales operations teams.
- Collaborate with public relations partners to secure speaking engagements, awards, media opportunities, and thought leadership placements.
- Coordinate logistics for tradeshows and speaking engagements, including development of presentations, materials, and on-site support.
- Define and analyze key performance indicators across campaigns, public relations efforts, and audience targeting; partner with internal teams to evaluate results and drive optimization.
- Champion PSG's brand by promoting innovation, collaboration, and continuous improvement across marketing initiatives.
Qualifications & Experience- Bachelor's degree in Communications, Marketing, Journalism, or a related field
- 5+ years of experience in marketing and/or communications
- B2B marketing experience required; employee benefits and/or pharmacy experience strongly preferred
- Strong understanding of multi-channel marketing, including digital, email, social media, public relations, and content marketing
- Demonstrated ability to manage multiple complex projects simultaneously and deliver results in a fast-paced environment
- Experience planning and executing industry events, tradeshows, or speaking engagements preferred
- Highly detail-oriented with strong organizational and process management skills
- Ability to develop clear, effective creative briefs and manage deliverables from concept through execution
- Strong analytical mindset with experience using data to measure performance and guide strategy
- Proficient in Microsoft Office Suite
Key Competencies- Exceptional communication, presentation, and interpersonal skills
- Strong collaboration skills with the ability to influence across teams and levels
- Strategic thinker with hands-on execution capability
- Highly organized with a focus on quality, accuracy, and process discipline
- Ability to prioritize and manage competing deadlines effectively
- Experience working within project management tools and adhering to structured workflows
Compensation:The national average annual salary for this role is $100,000 - $120,000 in base pay and exclusive of any bonuses or benefits. The base pay offered will be determined based on your experience, skills, training, certifications and education, while also considering internal equity and market data.
