Marketing Manager, Diagnostics

Beacon Biosignals

$100K — $120K *
Pharmaceuticals & Biotech
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree with 5+ years in Marketing Operations or Analytics
  • Proficiency in CRM systems like Salesforce or HubSpot
  • Experience in the medical device or diagnostics marketing sector
  • Understanding of FDA regulations for promotional content
  • Familiar with no-code CMS platforms like Framer or Webflow
  • Experience with multi-audience brand strategies
  • Basic design skills for reviewing marketing materials

Responsibilities

  • Maintain clean and actionable data in marketing and sales systems
  • Implement workflows and tagging structures for efficiency
  • Manage day-to-day CRM operations including email campaigns and lead tracking
  • Update and manage web content specific to Diagnostics
  • Create and oversee an editorial calendar for LinkedIn and beyond
  • Track key dates for timely content creation
  • Coordinate and manage conference logistics and follow-up strategies
  • Identify and manage media opportunities for thought leadership

Benefits

  • First-class remote work culture
  • Access to in-person office hubs in Boston, New York, and Paris
  • Equity options as part of the compensation package
  • Generous paid time off (PTO)
  • Support for ongoing cultural and scientific impact initiatives
Full Job Description
We9re looking for an organized, innovative marketing professional to serve as the operational engine behind our Diagnostics arm of our marketing team. You9ll be the person who makes things happen, turning strategy into action, managing our tech stack, coordinating event participation, owning customer communication, and building systems that help our marketing and sales teams work smarter.

Beacon9s robust asynchronous work practices ensure a first-class remote work experience, but we also have in-person office hubs available located in Boston, New York and Paris.
What You9ll Do

CRM and Data Management
  • In partnership with our RevOps team, maintain clean, actionable data across our diagnostics marketing and sales systems
  • Implement tagging structures and workflows that enable our team to work more efficiently
  • Manage the marketing attribution model across touchpoints
  • Own day-to-day execution within our CRM: email campaigns, workflows, lead tracking, and list management

Digital Marketing
  • Maintain and update Diagnostic-specific pages on our website (Framer CMS); coordinate with internal designers on content refreshes
  • Build and manage an editorial calendar and grow our LinkedIn presence (with expansion to other platforms)
  • Track relevant awareness days, research milestones, and cultural moments to keep our content timely
  • Manage digital campaigns including copy generation, design, UTM tracking, vendor management, and ROI analysis
  • Collaborate with in-house designers to produce engaging visuals, animations, and data storytelling

Messaging and Strategy
  • Develop and maintain sales enablement materials for sleep physicians, neurologists, and PCPs
  • Support cross-functional project coordination, including managing Asana boards and facilitating internal marketing communications
  • Build out and manage ideal customer profiles (ICPs) with targeted messaging and value props for each

Events & Conference Strategy
  • Own our conference calendar end-to-end, from identifying opportunities to post-event ROI analysis
  • Coordinate event logistics: registration, booth materials, swag, vendor communications, budget tracking
  • Develop pre- and post-event outreach strategies, including attendee targeting and follow-up campaigns
  • Manage deadlines around scientific content submissions (abstracts, posters) and social amplification around events

Thought Leadership & Media Relations
  • Identify award opportunities and manage submissions from application to announcement
  • Scout podcast and speaking opportunities for our subject matter experts
What You Will Bring
  • Bachelors degree and 5+ years of experience in Marketing Operations or Marketing Analytics
  • Deep expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
  • Experience in medical device, diagnostics, marketing
  • Familiarity with FDA-regulated promotional content and compliance review processes
  • Experience with Framer, Webflow, or similar no-code CMS platforms
  • Background supporting a dual or multi-audience brand
  • Basic design literacy; experience providing feedback on marketing collateral


The base salary range for this role is determined based on past experience, specific skills and qualifications. The base salary is one component of the total compensation package, which includes equity, PTO and other benefits.

At Beacon, we9ve found that cultural and scientific impact is driven most by those that lead by example. As such, we9re always seeking new contributors whose work demonstrates an avid curiosity, a bias towards simplicity, an eye for composability, a self-service mindset, and - most of all - a deep empathy towards colleagues, stakeholders, users, and patients. We believe a diverse team builds more robust systems and achieves higher impact.

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