Marketing Manager, DermatologyYourmissions :Location: Bridgewater, NJ
Job Summary and Purpose:
Ceva North America is seeking a dynamic
Marketing Manager to support our marketing efforts across our dermatology portfolio in the United States. This role involves collaborating with cross-functional teams, conducting market research, and managing campaigns to drive brand awareness and revenue growth.
As the
Marketing Manager, you will be directly responsible for the development and execution of marketing collateral and programs within the dermatology portfolio, which includes Rx and OTC products. This role focuses on supporting brand growth, market share gains, and customer engagement. The ideal candidate will possess innate marketing acumen and understanding of the animal health industry or human OTC category and a persistent desire to quickly apply learnings and grow.
Responsibilities and Key Duties:
•
Execute Marketing Strategy - Manage development process of agreed upon marketing tactics and manage day-to-day tasks in support of overall strategies (both within the US and Global). Draw insights from market data to inform approach and present data driven insights to management.
•
Drive Impactful Campaigns - Plan and execute marketing campaigns across various channels, including digital, print, and events, to reach target audiences effectively (B2B & B2C).
•
Content Creation: Collaborate with content creators to develop engaging materials such as brochures, social media posts, and educational resources related to canine and feline skin health.
•
Performance Analysis: Monitor and analyze the effectiveness of marketing initiatives (defined KPIs), using data to optimize future campaigns.
•
Cross-Functional Collaboration: Work with US Commercial Teams and Global Franchise Marketing Teams.
Core Competencies:
• Shape Solutions out of Complexity
• Client focus
• Collaborate with Empathy
• Engage and Develop
• Drive Ambition and Accountability
• Influence Others
• Reliable
• Ability to quickly synthesize information and direction
• Ability to collaborate and work independently in a productive way
Technical / Functional Competencies:
• B2B & B2C Customer Expertise
• Marketing Strategy, Campaign Development & Execution
• Digital & Traditional Marketing Expertise
• Data-Driven Decision Making
• Strong Communication & Collaboration
• Budget & Vendor Management
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 4 - 5+ years in marketing, preferably within the veterinary or animal health industry or Human OTC category. Strong project management skills and ability to manage multiple initiatives simultaneously.
- Highly adaptable, results-driven, and able to thrive in a fast-paced environment.
Physical Requirements:
N/A
Working Conditions:
N/A
Travel Required:
- This role requires approximately 10% travel, with a high concentration of customer meetings and industry conferences in Q1.
This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business.
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Yourprofile : - Bachelor's degree in Marketing, Business Administration, or a related field.
- 4 - 5+ years in marketing, preferably within the veterinary or animal health industry or Human OTC category. Strong project management skills and ability to manage multiple initiatives simultaneously.
- Highly adaptable, results-driven, and able to thrive in a fast-paced environment.
