Lowe’s

Marketing Manager, Customer Insights

Lowe’s$95K — $115K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Analytics, or Economics, or equivalent experience
  • 7 years in Marketing, Insights/Analytics, or Strategy
  • At least 1 year in a leadership position

Responsibilities

  • Create annual strategic learning plans to address critical insight needs
  • Delegate tasks to the senior analyst team and coach junior members on research methodologies
  • Design and execute large strategic research initiatives
  • Ensure high-quality, error-free research output with a compelling narrative
  • Identify and synthesize necessary data sources for comprehensive customer understanding
  • Lead cross-functional teams to meet project and enterprise goals
  • Advocate for customer perspectives to guide business partners

Benefits

  • Flexible working arrangements
  • Professional development opportunities
  • Access to industry-leading research tools and methodologies
  • Collaborative work environment across departments
  • Advancement opportunities within the organization
Full Job Description
Your Impact

The Marketing Manager, Customer Insights role will lead strategic research plans and guide analysts to execute research projects seamlessly, with support from research vendors. The Manager will be a student of the business and support business partners with relevant insights by understanding their ongoing business challenges and translate insights into strategies and actions.

What You Will Do
  • Creates annual strategic learning plans with business areas supported (e.g., Pro, Install Services, Digital, Stores) to make sure all critical insight needs are covered, and guide work planning for analyst team
  • Delegates execution of work to senior analyst team, and coaches more junior team members in new research methodologies, analysis, storytelling, and relationship management
  • Designs and executes large strategic research initiatives, and summarizes research insights alongside other data inputs to tell a cohesive story and drive to impact
  • Ensures research output and analysis is high-quality and error free, while also delivered in a simple and compelling narrative
  • Proactively identifies data sources that are needed to round out complete understanding of the customer (or consumer), and synthesizes data analysis to guide decision making
  • Lead without authority by working with immediate team and across the enterprise to achieve both the project-specific goals, and the enterprise goals.
  • Acts as a consistent advocate for the end-customer, helping business partners put themselves in the Lowe's customers' shoes
  • Stays current on best-in-class research providers, techniques, tools, and innovations - in both qualitative and quantitative methodologies


Minimum Qualifications
  • Bachelor's degree in marketing, Business, Analytics, or Economic fields or equivalent years of experience in lieu of education requirement, if applicable
  • 7 Years Marketing, Insights/Analytics or Strategy Experience
  • 1 Year of leadership experience


About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ

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