Job Title

Marketing Manager

Job Description Summary

The Marketing Manager leads strategic business development pursuits across Cushman & Wakefield’s Americas platform, partnering with fee earners, market leaders, service line partners, research, design, and marketing leadership to develop compelling, client-centric proposals and presentations. This role is responsible for managing pursuit strategy, content development, deliverable quality, team workload, and stakeholder alignment from kickoff through final delivery. The Marketing Manager also leads and develops a team of Marketing Professionals, ensuring consistent execution, elevated storytelling, strong brand alignment, and continuous improvement across the team.

Job Description

Responsibilities:

Pursuit Strategy & Storytelling-

• Lead pursuit strategy sessions

• Develop win themes, messaging, and client-centric narratives

• Guide content strategy for proposals, RFPs, RFQs, presentations, and pitch materials

Team Leadership & Workload Management-

• Manage and coach Marketing Professionals

• Assign work, manage deadlines, and ensure quality control

• Support development of team members through feedback, mentoring, and exposure to complex pursuits

Stakeholder Partnership-

• Partner with brokers, fee earners, local marketing, research, operations, service line leaders, design, and executive leadership

• Facilitate alignment across pursuit teams and ensure deliverables reflect business objectives

• Navigate competing priorities and stakeholder feedback to align teams around a unified pursuit strategy and client story

Quality, Brand & Process Excellence-

• Ensure deliverables follow C&W brand standards and best practices

• Improve proposal/presentation content, process consistency, and tool adoption

• Share best practices across ABD and related marketing teams

Reporting & Business Intelligence-

• Track pursuit activity, trends, key wins, workload, and outcomes

• Provide leadership with insights that inform staffing, service delivery, and business development strategy

Training & Strategic Initiatives-

• Lead and support targeted trainings for marketing teams, brokers, and business stakeholders focused on business development best practices and pursuit excellence.

• Partner on special projects, playbooks, process improvements, and strategic initiatives that enhance team effectiveness and drive continuous improvement.

• Promote knowledge sharing, best-practice adoption, and the use of emerging technologies to strengthen business development capabilities across the organization.

Qualifications:

• Bachelor’s Degree or equivalent experience required (preferably in journalism or marketing)

• 5+ years of experience in marketing, B2B proposal writing and/or business development marketing

• Commercial real estate or professional services experience preferred

• Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environment

• Experience serving as primary marketing leader overseeing a team of marketing professionals

• Strong time management, organizational, and prioritization skills. Must have the ability to balance multiple priorities and projects simultaneously.

• Self-motivated approach with the ability to take initiative but works well in a group environment

• Proficiency in Microsoft suite (including PowerPoint) and preferably Adobe Suite - InDesign

• Ability to interface with and communicate with clients

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.

The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.

The company will not pay less than minimum wage for this role.

The compensation for the position is: $ 97,750.00 - $115,000.00