Cumming Group is seeking a strategic, results-oriented Marketing Manager to drive regional marketing initiatives that support business growth, strengthen brand visibility, and enhance client engagement. This role is responsible for developing and executing integrated marketing plans, managing industry events and sponsorships, promoting thought leadership opportunities, and collaborating with cross-functional teams to deliver impactful campaigns. The ideal candidate is a proactive marketer with strong project management skills, a data-driven mindset, and the ability to build relationships across the organization while ensuring all marketing activities align with company objectives and brand standards. Through innovative marketing strategies and measurable execution, the Marketing Manager plays a key role in advancing Cumming Group's market presence and business development efforts.
Essential Duties & Responsibilities:- Develop and execute regional marketing plans, campaigns, and content calendars aligned with business objectives.
- Identify and coordinate participation in strategic conferences, industry events, and networking opportunities.
- Manage all aspects of event execution, including registrations, sponsorships, exhibits, vendors, promotions, and post-event follow-up.
- Secure speaking engagements, panel opportunities, and thought leadership placements that enhance Cumming Group's market visibility and credibility.
- Partner with regional leaders and business development teams to support market growth and client engagement initiatives.
- Assist in developing and managing regional marketing budgets, ensuring resources are aligned with strategic priorities.
- Track, analyze, and report on marketing performance metrics, providing recommendations to improve effectiveness and ROI.
- Collaborate with the Social Media Manager to create content highlighting projects, thought leadership, employee achievements, community involvement, and event participation.
- Other duties as assigned.
- Attendance at work during normal business hours.
Knowledge & Skills Required: - Strong written and verbal communication skills.
- Understand how your role contributes to the organization's goals.
- Role modeling organizational core values.
- Hold self accountable to individual and team goals.
- Proactively participate in self-development to continually enhance current skills and build new skills required to excel at current role and prepare for career progression.
- Ability to multi-task, prioritize, and work efficiently.
- Ability to perform at high levels in a fast paced, ever-changing work environment.
- Ability to align activities with strategic business and marketing objectives.
- Knowledge of current marketing trends and best practices.
- Demonstrated leadership, collaboration, and mentoring skills.
- Highly organized with strong attention to detail.
Preferred Education and Experience:Education: Bachelor's degree in Business, Communications, Advertising, or related field required
Experience: 6+ years of relevant experience
Preferred Certification: N/A
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The salary range for this full-time role is $95,000.00-$126,666.68 per year. Ranges are determined based on the position, geography, client and industry experience and level, and represent a good faith effort to provide a fair and equitable salary. This range reflects base salary only, and not the total compensation package. Cumming Group reserves the right to pay more or less than the posted range, depending on a candidate's experience, skills, and qualifications, including client requirements.
In addition to base salary, Cumming Group offers a comprehensive benefits package including:
- Medical
- Dental Insurance
- Vision Insurance
- 401(k)
- 401(k) Matching
- Paid Time Off
- Paid Holidays
- Short and long-term disability
- Employee Assistance Program