Summary:Cosm is seeking a dynamic and entrepreneurial Marketing Manager to lead local marketing efforts for our Detroit venue. This role will own how our Detroit fans discover, experience, and connect with Cosm's immersive entertainment. You will develop and execute marketing strategies that drive ticket sales, strengthen community partnerships, and build brand visibility across the region. This is a hands-on, fast-paced role that blends creativity with data-driven strategy, leveraging local insights to make Cosm Detroit a must-visit destination for fans, families, and cultural explorers. If you thrive at the intersection of sports, entertainment, and experiential marketing, and love driving community engagement through field activations, local partnerships, and content storytelling, this is your opportunity to help shape the future of immersive entertainment in Detroit.
Responsibilities:- Lead all local marketing initiatives for Cosm Detroit across sports, entertainment, and special events.
- Develop and execute go-to-market and promotional campaigns that maximize awareness, attendance, and ticket sales.
- Build strategic partnerships with local organizations, sports teams, media outlets, and community groups to drive traffic and brand affinity.
- Identify and activate field marketing opportunities-including festivals, cultural events, and neighborhood moments-to connect with target audiences.
- Collaborate cross-functionally with Cosm's central Creative, Partnerships, Programming, and Digital teams to localize national campaigns.
- Manage local influencer partnerships and content collaborations to generate authentic, market-specific buzz.
- Optimize performance across paid, owned, and earned channels using insights and analytics to inform targeting, creative, and media mix.
- Partner with the ticketing and CRM teams to drive conversion, re-engagement, and loyalty.
- Serve as the on-the-ground brand ambassador, representing Cosm in the Detroit community and fostering ongoing local relationships.
- Support launch and ongoing campaigns for tentpole events and major premieres at the Detroit venue.
Experience:- Bachelor's degree in marketing or related field.
- 6-8 years of experience in marketing, ideally with entertainment, sports, or live event brands.
- Proven experience in local or regional marketing, field marketing, or venue-based roles focused on driving foot traffic or ticket sales.
- Track record of building community and partnership programs that enhance local visibility and deliver measurable business results.
- Strong understanding of Detroit's cultural landscape, audience behavior, and media ecosystem.
- Data-driven mindset with the ability to interpret campaign performance and pivot strategies.
- Excellent communication and storytelling skills-comfortable presenting ideas to leadership and partners.
- Strong organization and project management capabilities; thrives in a fast-paced, collaborative environment.
- Passion for live entertainment, sports, and experiential marketing.
- Ability to travel 10%
