Position Title: Marketing Manager, Commercial & International
Compensation Range: $100,000 to $110,000 CAD
Department: Marketing
Location: Greater Toronto Area (Remote)

The Opportunity

AGI is seeking an experienced Marketing Manager to lead product marketing and commercial marketing initiatives across our Commercial and International business platforms.

This role is responsible for developing and executing marketing strategies that drive business growth, strengthen AGI's market position, support product commercialization, and enable sales success across global markets.

The successful candidate will work closely with product management, sales leadership, engineering, regional business leaders, and local marketing teams to translate customer needs and technical product advantages into compelling market-facing programs.

This position is ideal for a marketer who thrives in a technical B2B environment and is passionate about turning complex products into clear customer value propositions.

Key Responsibilities

Product Marketing & Positioning• Develop and maintain product positioning, messaging, and value propositions across AGI's commercial product portfolio.
• Partner with product management and engineering teams to understand product capabilities, customer applications, and competitive advantages.
• Translate technical product features into customer-focused benefits and business value.
• Develop product marketing plans that support growth objectives and strategic priorities.

Product Launches & Commercialization
• Lead marketing support for new product introductions and portfolio expansion initiatives.
• Coordinate launch plans across sales, product management, engineering, and design.
• Develop launch assets including sales tools, literature, presentations, videos, digital content, and customer communications.

Market Intelligence & Competitive Analysis
• Monitor market trends, customer needs, competitive activity, and emerging industry opportunities.
• Conduct competitive analysis and develop tools that help sales teams effectively position AGI solutions.
• Provide market insights and recommendations to support business planning and product strategy.

Sales Enablement
• Create and maintain sales enablement materials including product presentations, battle cards, case studies, application guides, technical literature, and customer success stories.
• Support global sales teams through training materials and product communications.
• Partner with sales leadership to identify content and marketing tools needed to accelerate opportunity development.

Content & Campaign Development
• Develop integrated marketing campaigns that support strategic growth initiatives.
• Create and oversee development of customer-focused content across digital, print, video, trade media, and event channels.
• Ensure all content aligns with AGI brand standards and business objectives.
• Manage agency and freelance resources when required.

Events & Industry Engagement
• Support AGI participation in key industry trade shows, conferences, associations, and customer events.
• Develop event marketing strategies, product launch activities, and post-event follow-up plans.
• Coordinate marketing assets and messaging to maximize event ROI.

Regional Marketing Collaboration
• Work closely with regional and country marketing representatives to support local market requirements.
• Ensure consistent messaging, positioning, and brand execution across regions.
• Share best practices, campaign insights, and performance results across the organization.

Performance Measurement & Budget Management
• Monitor campaign effectiveness and marketing performance using established KPIs.
• Track marketing investment and assess return on marketing activities.
• Assist with annual planning, budgeting, and forecasting activities.

Qualifications
• A Bachelor's degree in Marketing, Business, Communications, Engineering, Agriculture, or a related field.
• Minimum 7 years of progressive B2B marketing experience.
• Experience marketing industrial, manufacturing, agriculture, material handling, processing, construction, or engineered products.
• Demonstrated success supporting product launches and commercialization initiatives.
• Experience developing product positioning and customer value propositions.
• Strong content creation and business writing capabilities.
• Experience creating sales enablement tools and supporting sales organizations.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Excellent presentation, communication, and stakeholder management skills.
• Experience working cross-functionally with sales, product management, engineering, and leadership teams.
• Proficiency with Microsoft Office Suite.
• Important capability: Demonstrated ability to work with technical subject matter experts, translate complex concepts into customer-focused messaging, and develop marketing programs the support revenue growth.

Compensation and BenefitsOur competitive salaries, benefits packages, and employee share purchase plan help you take care of your family. Professional development activities keep you learning and involved, offering many opportunities to grow and advance your career.

Although base salary for this position falls within the above posted range, final compensation will be determined based on the candidate's skills, experience, qualifications, and internal equity. Our total rewards approach is designed to provide competitive compensation with a focus on employee experience.

With AGI, you're choosing an employer dedicated to strengthening and securing the global food supply chain.