Onsite Location: Scottsdale, AZ
Compensation: $80,000 to $120,000 annually
Workplace Location: Fully Onsite
POSITION SUMMARYThe Platform Review Marketing Manager is responsible for the analysis, innovation, organization, and performance of all marketing strategies for Cardone Ventures' platforming clients. This individual plays a crucial role by aligning that strategy with the ever-evolving needs of the independent businesses we support. The role is highly collaborative, is client-facing, and requires a high level of experience and understanding across all marketing functions. This individual should be an A-team player with an exceptionally high belief and sharp business acumen to exceed goals.
SUCCESS LOOKS LIKE- Clients who actively reach out to gain advice and support from their trusted advisor
- Clients see revenue growth within their business through the tangible and actionable recommendations driven by the PR MM
- Removing confusion and creating excitement to take control of conversion of leads by our clients, showing them how to properly nurture and convert
OBJECTIVES- Develop strategic assessments on media, design, copy, search engine, email marketing, social media, and paid search capabilities, among other functions within digital and traditional media marketing
- Work collaboratively with cross-functional teams, including Business Account Managers, the internal CRM team, and Finance Managers, to develop a comprehensive 10X360 Platform Review
- Consult with clients to determine their 10-year marketing growth strategy
- Collaborate with 25+ clients from various industries with different marketing needs and varying levels of marketing acumen
- Define the platforming client's brand house, customer engagement model, value ladders and customer persona(s)
- Align the client's customer journey to the organization's brand strategy
- Guide clients through a seven-month journey to shift their perspective on marketing strategies in their business
- Test, report, optimize, and analyze program performance to identify key levers and opportunities for improvements that can be shared across platforms and programs
- Audit client's digital presence across social profiles, website(s), and online service directories to provide strategic update recommendations
- Define metrics and analyze program success, and track and forecast growth and engagement
- Use and recommend CRM platform to create effective customer service and retention strategies for marketing programs
- Interact with clients at in-person events during the delivery of their 10X360 Platform Review
- Make recommendations on key investments and innovations necessary within marketing services to maintain a competitive advantage against competitors
- Create effective and attractive landing pages and email sequences through an internal CRM system for clients businesses
- Create campaign plans consisting of strategy, copy, value propositions, and products offered for clients
COMPETENCIES- Understanding of digital, traditional, social media, and strategic marketing opportunities
- Ability to leverage market research and data to guide clients toward decisions that will benefit the organization
- Demonstrates understanding of marketing statistics for social media platforms and where people spend most of their time
- Ability to articulate the concept of flow, conversion and retention
- Can articulate the difference between marketing strategy, branding and advertising
- Ability to identify a client's brand house and customer personas
- Understanding of critical marketing key performance indicators (KPIs) in order to measure performance
- Can provide creative, strategic marketing ideas without going too far outside the realm of CV best practice
- Ability to peer review the Marketing section of the Platform Review for other Marketing Managers and provide sound suggestions
- Ability to ask pointed questions during the discovery phase to understand the client's current marketing strategy
- Substantial experience with customer relationship management (CRM) software (e.g., HubSpot, Salesforce), project management software (e.g., Asana), and G Suite (Google Slides and Google Docs)
EDUCATION AND EXPERIENCE- Bachelor's Degree in Marketing or related area of study, or equivalent work experience
- At least 3 years' work experience in marketing, sales, and management
10X TOTAL REWARDSWe offer a comprehensive benefits package for full-time employees that includes:- Medical, dental, and vision for FT positions and their dependents
- Vacation and sick time policy that increases based on tenure with the company
- Employee Assistance Program through Guardian
- 401k with up to 3% Company match
- Pet Insurance through SPOT for your 10X pets!
- Competitive parental leave policy: 100% paid - 8 weeks for primary caregiver, and 4 weeks for secondary caregiver + 1 month remote for both
- Employee wellness initiatives including a 100% paid for gym membership and access to discounts on local meal prep services
- Professional Development through reimbursements for courses/certifications outside of CV, and a 10X Mentorship Program
- Continued Education: we provide team members complete access to our range of educational resources valued at over $250,000 in areas such as Sales, Operations, People, Finance and Marketing
- Uncapped Commission Potential: all of our team members have the opportunity to sell our Products/Services (and are trained on how to do so). We have several examples of non-sales team members earning well over $20,000 in annual commission
PHYSICAL REQUIREMENTS- Prolonged periods sitting at a desk and working on a computer
- This position will require travel: up to 5%
- Must be on-site at our Scottsdale, AZ office; this is not a remote role
If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers [redacted].com. Already a Cardone Ventures candidate? Please connect directly with your recruiter to discuss this opportunity.
