BP

Marketing Manager

BP$75K — $150K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience as a Marketing Manager, ideally in B2B or consulting environments.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • In-depth knowledge of digital and traditional marketing strategies.
  • Strong written and verbal communication skills with attention to detail.
  • Experience managing SEO/SEM, email, social media, and advertising initiatives.
  • Proficient in marketing analytics tools like Google Analytics and CRM systems.
  • Excellent project management skills, able to juggle multiple projects effectively.

Responsibilities

  • Develop and manage marketing strategies that align with business goals.
  • Oversee digital marketing channels to enhance the online brand presence.
  • Create and produce engaging marketing materials, including case studies and brochures.
  • Conduct market research to identify trends and growth opportunities.
  • Plan and execute promotional events and campaigns.
  • Collaborate with consulting and sales teams for integrated marketing efforts.
  • Measure and report on marketing campaign performance, focusing on ROI.
  • Manage the marketing budget to maximize value from activities.

Benefits

  • Make a significant impact at an international consulting firm.
  • Collaborative work environment fostering innovation.
  • Opportunities for professional development and career growth.
Full Job Description
Job Overview

Job Title: Marketing Manager

Location: Charlotte, North Carolina, USA

Employment Type: Full-Time

We are seeking a dynamic and experienced Marketing Manager to join our team in Charlotte. The ideal candidate will be a strategic thinker with a proven track record of developing and executing successful marketing campaigns that drive brand awareness and generate new business opportunities. This is a key role within our organisation, responsible for shaping our marketing strategy to support our market expansion goals.

Responsibilities

As a Marketing Manager, you will be responsible for leading our marketing efforts. Your key duties will include:

  • Developing, implementing, and managing comprehensive marketing strategies to align with the company's business objectives.
  • Overseeing all digital marketing channels, including SEO/SEM, email marketing, social media, and our company website, to enhance our online presence.
  • Creating and managing the production of compelling marketing collateral, such as case studies, white papers, brochures, and client testimonials.
  • Conducting thorough market research to identify emerging trends, analyse competitor activities, and discover new opportunities for growth.
  • Planning and executing promotional events, webinars, and campaigns to engage prospective clients and generate qualified leads.
  • Collaborating closely with our consulting and business development teams to ensure marketing initiatives are fully integrated with sales efforts.
  • Measuring and reporting on the performance of all marketing campaigns, assessing ROI and key performance indicators.
  • Managing the marketing budget effectively and ensuring all activities deliver maximum value.


Qualifications

We are looking for a professional with the right blend of experience and skills. The ideal candidate will possess:

  • Proven experience in a Marketing Manager role, preferably within a B2B or professional services environment such as a consultancy firm.
  • A bachelor's degree in Marketing, Business, Communications, or a related field.
  • A strong understanding of both traditional and digital marketing tactics and strategies.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Demonstrable experience in leading and managing SEO/SEM, email, social media, and advertising campaigns.
  • Proficiency with marketing analytics tools (e.g., Google Analytics) and CRM software.
  • Strong project management and organisational skills, with the ability to manage multiple projects simultaneously.
  • A strategic and creative mindset, with the ability to develop innovative marketing solutions.


What We Offer

  • A competitive salary ranging from $75,000 to $150,000 USD per annum, commensurate with experience.
  • An opportunity to make a significant impact on a growing international consulting firm.
  • A collaborative and professional work environment that encourages innovation and growth.
  • Opportunities for continuous professional development and career progression.


Locations Charlotte

About BP

BP p.l.c. is a British multinational oil and gas company headquartered in London, England. It is one of the oil and gas "supermajors" and one of the world's largest companies measured by revenues and profits. It is a vertically integrated company operating in all areas of the oil and gas industry, including exploration and extraction, refining, distribution and marketing, power generation, and trading. BP's origins date back to the founding of the Anglo-Persian Oil Company in 1908, established as a subsidiary of Burmah Oil Company to exploit oil discoveries in Iran. In 1935, it became the Anglo-Iranian Oil Company and in 1954, adopted the name British Petroleum. In 1959, the company expanded beyond the Middle East to Alaska. British Petroleum acquired majority control of Standard Oil of Ohio in 1978. Formerly majority state-owned, the British government privatised the company in stages between 1979 and 1987. British Petroleum merged with Amoco in 1998, becoming BP Amoco plc, and acquired ARCO and Burmah Castrol in 2000 and Aral AG in 2002. The company's name was shortened to BP p.l.c. in 2001. From 2003 to 2013, BP was a partner in the TNK-BP joint venture in Russia, and from 2013 until Russia's 2022 invasion of Ukraine, held a nearly 20% stake in Rosneft.
Learn more about BP
Size
65,900 employees
Market Cap
$104.4 billion
Industry
Net Income
-$20.3 billion
Founded
1909
5 Year Trend
-2.9%
Revenue
$180.3 billion
NASDAQ

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