Amazon

Marketing Manager, AWS Agentic AI Developer Tools

Amazon$82K — $141K *
Information Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of marketing experience (non-internship)
  • Proficiency in data analysis for performance improvement
  • Experience with Excel or Tableau for data manipulation
  • Demonstrated ability to execute scalable marketing programs
  • Creative production of promotional material for owned channels

Responsibilities

  • Partner with product teams to create marketing strategies
  • Develop compelling positioning and messaging for technical audiences
  • Analyze market data to identify product opportunities
  • Lead product launch strategies and marketing plans
  • Create technical content to educate developers about offerings
  • Represent AWS at events and analyst engagements
  • Drive strategies to enable field teams for product launches and campaigns

Benefits

  • Comprehensive health insurance including medical, dental, and vision
  • 401(k) matching contributions
  • Paid time off and parental leave
  • Flexible Spending Accounts (FSA) options
  • Adoption and Surrogacy Reimbursement coverage
Full Job Description
As a Marketing Manager for AI Developer Tools, you will own and execute marketing programs that drive developer awareness and adoption of AWS's AI-powered development tools. You will develop developer-centric content and campaigns across owned, earned, and paid channels, translating complex AI and developer tooling concepts into clear, compelling narratives that resonate with technical audiences. You will collaborate cross-functionally with product, developer relations, demand generation, events, and field teams to deliver integrated marketing programs that drive measurable business results.

The ideal candidate has a deep understanding of how developers discover, evaluate, and adopt tools. They combine strong marketing fundamentals (channel strategy, content development, campaign execution, performance measurement) with genuine curiosity about AI and software development. They are comfortable operating in ambiguity, moving quickly, and iterating based on data. A track record of creating content and programs that resonate with technical audiences is essential.

A day in the life

* Partner with product management and GTM teams to develop product and portfolio-level strategies

* Create and own positioning and messaging that clearly articulates value propositions to developer and technical decision-maker audiences

* Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape portfolio strategy

* Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles

* Develop technical content including presentations, demonstrations, and reference architectures that educate developers on AWS agentic AI and developer tools offerings

* Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions

* Drive field enablement strategies to support product launches, campaigns, and customer success

* Align with technical and business leaders on primary agentic AI development use cases for their specific ideal customer profiles; define best practice workflows and tooling recommendations for each use case

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

- Experience producing marketing promotional material for Owned & Operated channels

PREFERRED QUALIFICATIONS

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, East Palo Alto - 88,700.00 - 155,200.00 USD annually

USA, CA, San Francisco - 88,700.00 - 155,200.00 USD annually

USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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