Ascensus

Marketing Manager

Ascensus$90K — $115K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in financial services and marketing
  • Expertise in marketing communications management
  • Strong ability in strategic integrated omni-channel marketing programs
  • Proficient in supporting client presentations, RFPs, and creative briefs
  • Excellent analytical and interpretation skills for data-driven insights
  • Self-motivated and proactive with independent working capabilities
  • Strong communication and interpersonal skills suitable for all management levels

Responsibilities

  • Lead and implement marketing strategies for program adoption and account engagement
  • Maintain strong internal partnerships and keep teams updated on marketing initiatives
  • Research competitor marketing efforts to consult clients on new opportunities
  • Create and oversee annual marketing communication plans and budgets
  • Conduct presentations for clients and internal teams on marketing initiatives
  • Facilitate web strategy and oversee email production processes
  • Analyze campaign performance and report on marketing effectiveness to clients

Benefits

  • Collaborative work environment with a focus on team dynamics
  • Opportunities for professional development in a fast-paced setting
  • Engagement with diverse, innovative marketing projects
  • Access to external vendors and creative agencies
  • Emphasis on a strong corporate culture and values
  • Involvement in strategic decision-making and client consultation
Full Job Description
Section 1: Position Summary

The Marketing Manager strategically leads and provides tactical support to champion greater adoption and use of assigned programs and accounts. This includes the support of ongoing omni-channel communications needs, product development go-to-market planning, client retention initiatives, point of sales positioning, differentiating thought leadership and account engagement responsibilities based on the position requirements.

The position manages all aspects of marketing including planning, project management, creation, distribution, and measurement, analysis, and potentially budgeting and vendor management. External client and internal stakeholder relationship management is also a large part of this role. The position is responsible for strengthening partner relationships and developing integrated campaigns that align with business objectives.

The ideal candidate has financial services experience and is a quick learner who can think strategically and operate effectively in a fast paced, deadline driven environment. Exceptional customer service and the ability to work both individually and as part of a cross functional team are crucial. The Marketing Manager must be able to build and foster strong and strategic relationships with internal colleagues and externally with clients and/or institutional partners.

Success in this role demands the ability for:
• Thinking strategically and creatively
• Planning effectively with great forethought and attention to detail
• Consulting with and influencing key clients, stakeholders and/or leaders of the business
• Introducing innovative marketing campaigns, including thoughtful ways to influence sales, purchasing behavior, and participant investing behavior
• Offering a contemporary marketing skill set

Section 2: Job Functions, Essential Duties and Responsibilities
  • Be aware and have working knowledge of marketing efforts of other clients and monitor competitor marketing efforts. Draw upon these examples to demonstrate knowledge and offer additional opportunities and suggestions to your clients in a consultative manner.
  • Maintain excellent working relationships with internal partner teams. Keep teams informed of all marketing efforts.
  • Understand and advocate both our corporate and program specific brands
  • Collaborate to research and create content for RFP responses and presentations as necessary. Participate in production and presentations as necessary.
  • Lead formal client presentations and internal leadership teams on key marketing initiatives.
  • Work collaboratively to create and revise full-year marketing communications plans including budget allocation recommendation.
  • Create annual client analysis and marketing year-in-reviews, including studying the data and drawing conclusions about trends and opportunities from a marketing perspective
  • Guide creative marketing agency's execution of the marketing plan tactics within budget parameters.
  • Maintain and manage email production process and vendor relationship, including scheduling with vendor, preparing links documentation, reviewing test files, implementing strategic projects, etc.
  • Provide web strategy and facilitate web production process including preparing and submitting scope documents, reviewing changes in staging and production environment.
  • Manage invoices and budgets, including opening POs, coding and submitting invoices, tracking client budgets.
  • Pull campaign measurement, prepare and provide periodic updates on the progress toward goals and results of marketing efforts to clients.
  • Consult with the client regularly on marketing initiatives (ad hoc and weekly meeting participation).
  • Maintain and manage email production process and vendor relationship, including scheduling with vendor, preparing links documentation, reviewing test files, implementing strategic projects, etc.
  • Provide web strategy and facilitate web production process including preparing and submitting scope documents, reviewing changes in staging and production environment.
  • Manage invoices and budgets, including opening POs, coding and submitting invoices, tracking client budgets.
  • Pull campaign measurement, prepare and provide periodic updates on the progress toward goals and results of marketing efforts to clients.
  • Consult with internal and external clients regularly on marketing initiatives (ad hoc and weekly meeting participation).
  • Protect, secure, and properly handle all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.
  • The I-Client philosophy and the Core Values of People Matter, Quality First and Integrity Always® should be visible in your actions on a day to day basis showing your support of our organizational culture


Section 3: Experience, Skills, Knowledge Requirements

  • A minimum of 7 years' experience in financial services/marketing.
  • Marketing communications management expertise.
  • Strong in managing strategic integrated omni-channel marketing programs is essential.
  • Ability to support materials like client presentations, RFPs, creative briefs, and project plans.
  • Ability to handle multiple priorities to meet deadlines in a fast-paced, client-service driven environment.
  • Highly motivated, problem solver, resourceful, with the ability to interact effectively with cross-functional teams.
  • Self-starter who is proactive and can work independently.
  • Strong communication skills required to work effectively with internal and external clients and with all levels of management.
  • Strong analytical skills with proven ability to demonstrate interpretation capabilities and apply learnings across products and channels.
  • Excellent verbal and written communication skills; and strong presentation skills.
  • Excellent interpersonal skills and a team leader spirit.
  • Client management experience highly desired.
  • Strong in project management and familiarity with Agile
  • Investment product knowledge preferred


The national average salary range for this role is $90-115k in base pay, exclusive of any bonuses and benefits. This base salary range represents the low and high end of the salary range for this position. Actual salary offered will vary and may be above or below the range based on various factors including but not limited to location, experience, performance, and internal pay alignment. We do not anticipate that candidates hired will begin at the top of the range however, from time to time, it may occur on a case-by-case basis. Other rewards and benefits may include: 401(k) match, Medical, Dental, Vision, Paid-Time-Off, etc. For more information, please visit careers.ascensus.com/#Benefits.

About Ascensus

Ascensus is a financial services company that provides retirement, health, and education savings plans to individuals and businesses. The company was founded in 1980 and is headquartered in Dresher, Pennsylvania. Ascensus has over 4,000 employees and serves more than 12 million customers nationwide. The company offers a wide range of retirement plan solutions, including 401(k), 403(b), and IRA plans. Ascensus is committed to helping its customers save for retirement and achieve their financial goals. The company has received several awards for its excellent customer service and innovative products.
Learn more about Ascensus
Size
4,000 employees
Industry
Founded
1980

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