Amazon

Marketing Manager, Amazon Digital Advertising

Amazon • $109K — $160K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of professional marketing experience
  • Skilled in data and metrics for performance improvements
  • Proficient in Excel or Tableau for data analysis
  • Experience executing cross-functional programs from start to finish
  • Ability to manage and measure marketing performance across various channels
  • Bachelor's degree required
  • Experience with media platforms like Amazon DSP or DV360

Responsibilities

  • Plan and execute programmatic media campaigns using Amazon DSP
  • Manage timelines and project plans for timely campaign launches
  • oversee campaign budgets and pacing for peak performance
  • Analyze campaign performance and monitor key metrics
  • Resolve campaign delivery and reporting issues
  • Optimize campaigns using data insights and KPIs
  • Collaborate with teams to align media strategies with business objectives
  • Generate performance reports and present insights
  • Stay updated on industry trends and technologies
  • Partner with Supply and Product teams for platform improvements

Benefits

  • Comprehensive health insurance (medical, dental, vision)
  • 401(k) matching
  • Paid time off and parental leave
  • Flexible Spending Accounts
  • Adoption and surrogacy reimbursement coverage
  • Employee assistance programs
  • Mental health support and medical advice line
Full Job Description
Join Amazon Digital Advertising and shape how Amazon's internal marketing teams reach their audiences through programmatic advertising. In this role, you'll drive strategic media planning and campaign execution across our advertising platform, solving complex optimization challenges while working with innovative advertising technology. You'll have the opportunity to influence advertising strategy at scale, partnering with cross-functional teams to enhance our platform capabilities and deliver measurable results for some of Amazon's most important marketing initiatives.

Key job responsibilities

- Plan and execute programmatic media campaigns within Amazon DSP.

- Manage cross-team deadlines and project plans to ensure all initiatives launch on time.

- Manage campaign budgets and pacing to ensure optimal performance.

- Monitor and analyze campaign performance metrics.

- Troubleshoot and resolve campaign delivery issues, ad serving errors, and reporting discrepancies.

- Optimize campaigns based on data insights and KPIs.

- Collaborate with internal teams to align media strategies with business goals.

- Generate detailed performance reports and present findings.

- Stay current with industry trends and emerging technologies.

- Partner with Supply and Product teams to drive improvements to Amazon DSP offerings

A day in the life

Your focus centers on planning and executing programmatic media campaigns within Amazon DSP while managing multiple initiatives simultaneously. You'll start your day reviewing campaign performance metrics and identifying optimization opportunities based on overnight data. Throughout the day, you'll coordinate with internal marketing teams to understand their evolving needs, manage budget pacing across active campaigns, and troubleshoot any delivery or reporting issues that arise. You'll also collaborate with our Supply and Product teams to share insights from campaign performance and discuss potential platform improvements. Your work involves balancing strategic planning with hands-on execution, ensuring campaigns launch on schedule while maintaining the operational excellence our stakeholders depend on.

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

- Experience managing and measuring marketing performance in various channels

- Bachelor's degree

- Experience buying and optimizing media in platforms such as Amazon DSP, The Trade Desk, DV360, or MediaMath

PREFERRED QUALIFICATIONS

- Experience managing large amounts of data, including customer segments and online campaign metrics

- Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)

- Experience with Amazon DSP

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, SEATTLE - 109,100.00 - 160,000.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

Similar Jobs

More Jobs at Amazon

More Consumer Technology Jobs

Find similar Marketing Manager, Amazon Digital Advertising jobs: