Overview:The Senior Manager of Marketing will lead AMAX's global marketing strategy, driving brand awareness, demand generation, and revenue growth across enterprise and channel markets. This role is responsible for building and executing integrated marketing programs that support sales, strengthen AMAX's market position, and accelerate pipeline growth.
Responsibilities include:Marketing Strategy & Leadership
- Develop and execute a comprehensive marketing strategy aligned with company growth goals
- Lead and mentor the marketing team across demand generation, content development, product marketing, branding and event planning
- Partner closely with Sales, Product, and Executive leadership to align go-to-market strategies
Demand Generation & Pipeline Growth- Own demand generation strategy across digital campaigns, ABM, email, events, webinars, partner marketing
- Drive qualified pipeline and revenue through data-driven campaign planning and optimization
- Manage marketing funnel metrics including MQLs, SQLs, CAC, and ROI
Brand & Product Marketing- Strengthen AMAX's brand positioning and messaging in AI, HPC, and enterprise infrastructure markets
- Oversee product marketing initiatives including value propositions, competitive positioning, and sales enablement
- Partner with sales and product teams to develop comprehensive user/buyer personas
- Ensure consistent brand voice across website, content, and social
Content, Digital & Events- Guide content strategy including thought leadership, case studies, whitepapers, and customer success stories
- Oversee website optimization, SEO/SEM, marketing automation, and analytics
- Lead industry events, trade shows, and executive-level engagements
Budget, Analytics & Operations- Manage marketing budget and vendor relationships
- Track performance using marketing analytics and dashboards; report insights to leadership for future forecasts
- Implement scalable marketing processes and tools to support company growth
RequirementsEssential Job Requirements:- 5+ years of B2B marketing experience within IT industry, at least 2+ years in leadership role
- Proven success driving demand generation and pipeline in enterprise or technology markets
- Strong understanding of B2B sales cycles
- Technology savvy
- Excellent written/verbal communication skills, ability to create compelling content that resonates with target audiences.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Experience in planning and budgeting.
- Bachelor's degree
Nice to have:
- Background in AI, HPC, cloud infrastructure, or enterprise hardware/software
- Global marketing experience
- MBA or equivalent advanced degree in communication/business-related field
- Proven success in marketing campaigns for hardware solutions or computing industries.
- Experience with qualitative and quantitative research.
Benefits- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k)
- Flexible spending account
- Commuter benefits
- Disability insurance
We also have a perfect location for all types of commuters: AMAX is located right between I-680 and I-880. Warm Springs/South Fremont BART station and bus stops are within a 10-minute walking distance. 5 grocery stores, 6+ coffee/tea places, and numerous restaurants within 1 mile. Feel free to try the delicious fusions or grab your daily groceries after work!
