ADT Inc.

Marketing Manager, Affiliate & Partnership Growth

ADT Inc. • $90K — $120K *
Irving, TX 75061In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, or related field
  • 5+ years of experience in affiliate, partnerships, or performance marketing
  • Proven ownership of performance-driven programs with CPA/MCPI accountability
  • Experience managing partner ecosystems and key accounts
  • Strong analytical and Excel capabilities

Responsibilities

  • Own daily performance across install volume and MCPI targets for all affiliate partnerships
  • Manage partner mix and optimization strategies to maximize profitability
  • Lead negotiations and contract structures to support growth
  • Monitor performance and implement optimization strategies across channels
  • Develop account strategies including onboarding and performance coaching

Benefits

  • In-office work environment promoting team collaboration
  • Opportunities for professional development and training
  • Access to advanced affiliate and tracking systems
  • Engagement in cross-functional initiatives with finance and analytics teams
  • Flexible working hours to accommodate project needs
Full Job Description
Job Description

Summary:
This role owns affiliate and partnership-driven customer acquisition with accountability for install volume and Marketing Cost Per Install (MCPI). It is responsible for scaling both performance-driven arbitrage and discovery-led partnership channels while ensuring incrementality and accurate attribution.

Duties and Responsibilities:
  • Own daily performance across install volume and MCPI targets for all affiliate partnerships and assigned accounts
  • Manage partner mix, rate economics, and optimization strategies to maximize profitability
  • Lead negotiations, contract structures, and financial models to support growth
  • Serve as primary liaison across internal stakeholders and partner teams
  • Monitor performance, diagnose opportunities, and implement optimization strategies across creative, offers, and channel mix
  • Build and grow relationships with key partners to drive acquisition and long-term value
  • Develop account strategies including onboarding, incentives, and performance coaching
  • Manage escalation paths including compliance, compensation, and customer experience concerns
  • Deliver training frameworks and communication strategies to improve partner effectiveness
  • Own affiliate tracking architecture across networks, sub-affiliates, and referral models
  • Ensure data integrity across D2C and retail environments including Amazon
  • Build and maintain partner-level performance and economics (CPA, MCPI, customer quality)
  • Develop and operationalize incrementality testing frameworks
  • Evaluate overlap between arbitrage and discovery partners and prioritize based on incremental impact
  • Build and scale partnerships across discovery environments including editorial, commerce content, and review platforms
  • Structure hybrid partnership models (e.g., flat fee + CPA) to improve visibility and influence
  • Expand partner mix beyond arbitrage into demand-generating channels
  • Track and assess performance across emerging discovery environments including AI-driven surfaces
  • Identify influencing partners and translate insights into investment and strategy decisions
  • Establish reporting frameworks and learning agendas for discovery channels
  • Review performance regularly and lead ongoing optimization efforts
  • Partner with Finance and Analytics on forecasting and partner-level P&L management
  • Develop reporting tools and processes that improve operational efficiency
  • Lead initiatives to improve scalability and cost efficiency
  • Ensure FTC compliance and adherence to regulatory and brand standards
  • Additional duties as assigned


Skills and Competencies:
  • Strong analytical capability with ability to manage performance against MCPI and volume targets
  • Deep understanding of affiliate ecosystems and partnership-driven growth models
  • Experience with attribution, tracking systems, and incrementality frameworks
  • Strong negotiation and partner management skills
  • Ability to manage multiple partners, priorities, and performance levers simultaneously
  • Experience with affiliate platforms (e.g., Impact, CJ, Rakuten, Awin)
  • Ability to translate performance insights into strategic action
  • Strong communication and stakeholder management skills


Minimum Qualifications:
  • Bachelor's degree in Business, Marketing, or related field
  • 5+ years of experience in affiliate, partnerships, or performance marketing
  • Proven ownership of performance-driven programs with CPA/MCPI accountability
  • Experience managing partner ecosystems and key accounts
  • Strong analytical and Excel capabilities


Preferred Qualifications:
  • Experience with influencer, creator, or content-led partnerships
  • Experience with attribution systems and measurement frameworks
  • Experience with retail media or Amazon Attribution
  • Experience in subscription or considered purchase categories


Communication Skills:
  • Writing, Talking/Hearing on the phone (Continually=67-100% of workday)


Environment Requirements:
  • In office (Continually=67-100% of the workday)


Travel:
  • Occasionally, less than 25%

About ADT Inc.

ADT Inc. is a provider of security and automation solutions for homes and businesses in the United States and Canada. The company offers a range of products and services, including home security systems, home automation systems, and commercial security systems. ADT Inc. was founded in 1874 and is headquartered in Boca Raton, Florida.
Learn more about ADT Inc.
Size
25,000 employees
Market Cap
$8.2 billion
Industry
Business Services
Net Income
-$632.1 million
Founded
1974
5 Year Trend
+12.5%
Revenue
$5.3 billion
NASDAQ
ADT
* Ladders Estimates

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