About the Role
This isn't a role where you'll inherit a finished program and maintain it. You'll nurture architecture across two distinct business lines (our core lending business (DSCR & bridge) and our Partnerships group) and have real input on strategy, segmentation logic, and how we think about the funnel.
What You'll Own
- End-to-end lifecycle programs: from audience definition and enrollment logic to copy, sequencing, and performance reporting
- Segmentation strategy across a complex, multi-persona database: investors at different stages, loan types, deal sizes, and engagement levels
- Dedicated nurture flows for the Partnerships group, including co-branded sequences and partner-specific audience builds
- Campaign architecture in HubSpot: workflows, smart lists, suppression logic, naming conventions, built to scale, not just to ship
- A reporting cadence that connects email performance to pipeline, not just opens and clicks
- Cross-functional alignment with sales, business development, and channel partners to make sure lifecycle touchpoints land at the right moment in the right conversation
RequirementsWhat We're Looking For
- 4-6 years in lifecycle, email, or marketing automation. Financial services or lending experience a meaningful plus
- Deep HubSpot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing, and attribution reporting
- A real point of view on segmentation. You know how to build audiences from behavioral data, not just demographic fields
- Experience supporting more than one business unit or stakeholder group simultaneously
- Strong enough with data to own your own reporting; strong enough with copy to make your campaigns actually convert
- Comfort working in a regulated environment where compliance review is part of the process, not an afterthought
Why This Role Is Worth Your Time
- You'll have meaningful scope on day one, this isn't a coordinator role with a manager title
- The database is active and growing, which means your programs will have real audiences and real stakes
- You'll work alongside paid, content, SEO, and sales enablement, lifecycle connects to a full marketing motion, not just an email tool
- LendingOne moves fast, which means your work ships and you can see results
Nice to Have
- Experience building lifecycle programs for a partnerships or channel team
- Familiarity with CRM-to-ad platform integrations (custom audiences, HubSpot-to-Google/Meta sync)
- Exposure to direct mail or multichannel nurture beyond email
BenefitsWhy LendingOne:
- Competitive base salary and incentive structure
- Full medical, dental, and vision benefits
- Company-matching 401(k) plan
- Paid time off and 10 company-paid holidays
- Work-from-home Fridays
- Career development, training, and internal promotion opportunities
- Team-building events, company lunches, and swag
- Collaborative, inclusive, and fun workplace culture
