Marketing Lead Specialist

Autoliv China

$80K — $110K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Engineering, or a related field; Master's preferred.
  • 5+ years in B2B marketing, product marketing, or technical marketing.
  • Experience in customer engagement, events, or experiential marketing.
  • Proven ability to work cross-functionally in a matrixed environment.
  • Background in automotive, industrial, or technology-driven industries.

Responsibilities

  • Plan and deliver high-impact customer events, executive demonstrations, and trade shows.
  • Design engaging, end-to-end customer experiences from concept through execution.
  • Own event strategy, messaging, and run of show.
  • Help translate complex engineering concepts into clear, compelling customer stories.
  • Partner with Engineering, Advanced Technical Sales, and Business Units to highlight key technologies.
  • Create narratives that showcase innovation and customer value.
  • Build and manage a portfolio of customer events and industry engagements.

Benefits

  • Attractive compensation package.
  • Recognition awards and company events.
  • University discount options and additional perks.
  • Commitment to gender pay equality.
  • Opportunities for career and personal development through training programs.
Full Job Description
Marketing Lead Specialist

This role sits at the center of that experience-leading how we bring our safety innovations to life through customer events, technical demonstrations, and industry showcases.

You will play a critical role in transforming complex engineering solutions into compelling customer experiences that strengthen relationships, influence decisions, and position Autoliv as a trusted technology partner
In this role you will beresponsible for

Lead Customer Events & Technical Showcases:
  • Plan and deliver high-impact customer events, executive demonstrations, and trade shows
  • Design engaging, end-to-end customer experiences-from concept through execution
  • Own event strategy, messaging, and run of show


Bring Technology to Life:
  • Help translate complex engineering concepts into clear, compelling customer stories
  • Partner with Engineering, Advanced Technical Sales, and Business Units to highlight key technologies
  • Create narratives that showcase innovation and customer value

Shape Our Events Strategy:
  • Build and manage a portfolio of customer events and industry engagements
  • Establish priorities and monitor effectiveness

Capture Customer Insight:
  • Gather feedback from customer interactions
  • Ensure insights inform product development and strategy
What is required:
  • Bachelor's degree in Business, Engineering, or a related field; Master's preferred
  • 5+ years in B2B marketing, product marketing, or technical marketing
  • Experience in customer engagement, events, or experiential marketing
  • Experience working cross-functionally in a matrixed environment
  • Background in automotive, industrial, or technology-driven industries
We will be more than glad to chat with you about your experience and your career goals.

In our international work setting, you will find a range of opportunities that are designed to enhance your career and personal development. Including new and different perspectives is part of what ensures the team's success. We are committed to develop people's skills, knowledge and creative potential. Our training and development programs emphasize technical competency, leadership development and business management skill.

More lives saved - more life lived!
What's in it for you:
• Attractive compensation package
• Recognition awards, company events, university discount options and many more perks.
• Gender Pay Equality

Function Sales & Marketing Locations Auburn Hills Technical Center (ATC)

Similar Jobs

More Jobs at Autoliv China

  • SmartBOM Controller - Purchasing
    $100K — $130K *
    Auburn Hills, MI 48326 (Oakland County)
    Manufacturing & Automotive
    Hybrid
  • Test Engineer
    $70K — $95K *
    Brigham City, UT 84302 (Box Elder County)
    Manufacturing & Automotive
    In-Person
  • Essbase / EPM Engineer
    $90K — $120K *
    Brigham City, UT 84302 (Box Elder County)
    Technical Services
    In-Person
  • Automation and PLC Senior Engineer
    $90K — $120K *
    Ogden, UT 84404 (Weber County)
    Manufacturing & Automotive
    In-Person
  • Senior Accountant
    $75K — $95K *
    Ogden, UT 84404 (Weber County)
    Manufacturing & Automotive
    In-Person

More Manufacturing & Automotive Jobs

Find similar Marketing Lead Specialist jobs: