Barry-Wehmiller Companies, Inc.

Marketing Lead

Barry-Wehmiller Companies, Inc.$80K — $100K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 5–10 years of B2B marketing experience (industrial or manufacturing preferred)
  • Strong experience with events and trade shows (global experience preferred)
  • Background in sales support and marketing content creation
  • Ability to manage multiple projects and priorities
  • Working knowledge of graphic design tools

Responsibilities

  • Develop and execute multi-channel marketing campaigns aligned to business goals
  • Lead planning and execution of trade shows and events
  • Support sales enablement through tools, content, and marketing assets
  • Manage and enhance platforms like Showpad and website content
  • Build strong relationships with industry associations and partners
  • Help create engaging content such as presentations and videos
  • Measure campaign performance and use insights to improve results

Benefits

  • Opportunity to shape marketing strategies and initiatives
  • Collaborative work environment with cross-functional teams
  • Hands-on role that combines strategic and operational elements
  • Focus on continuous learning and professional development
  • Engage in creative content creation and customer experience enhancement
Full Job Description

Job Description:

About the Role

We’re looking for a Marketing Lead to help shape how we connect with our customers and tell our story.

In this role, you’ll develop and execute integrated marketing strategies that drive brand awareness, support sales, and create meaningful customer engagement. You’ll partner closely with cross-functional teams and play a key role in bringing our marketing initiatives to life—from strategy through execution.

This is a great fit for someone who enjoys both big-picture thinking and hands-on marketing work.

What You’ll Do

  • Develop and execute multi-channel marketing campaigns aligned to business goals
  • Lead planning and execution of trade shows and events (booth design, messaging, presence)
  • Support sales enablement through tools, content, and marketing assets
  • Manage and enhance platforms like Showpad and website content
  • Build strong relationships with industry associations and partners
  • Help create engaging content (presentations, collateral, photos, videos)
  • Measure campaign performance and use insights to improve results
  • Bring structure to marketing through scalable processes and strong project management

What You Bring
  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 5–10 years of B2B marketing experience (industrial or manufacturing preferred)
  • Strong experience with events and trade shows (global experience preferred)
  • Background in sales support and marketing content creation
  • Ability to manage multiple projects and priorities effectively
  • Working knowledge of graphic design tools
  • Experience building or improving marketing processes and workflows
  • Strong communication skills and ability to collaborate across teams

What Makes You Successful

  • You think strategically but aren’t afraid to roll up your sleeves
  • You build strong relationships and influence without formal authority
  • You bring organization and clarity to complex work
  • You’re energized by creating meaningful experiences for customers and teams
  • You believe in continuous learning and improvement

#LI-CW1


 

Company:

Afinitas

About Barry-Wehmiller Companies, Inc.

Design Group supports Their clients’ initiatives from conceptual planning through the implementation of production systems and facilities. Regardless of a project’s technology, scale, or complexity, their in-house Solutions Teams can provide individual engineering discipline services for large and small initiatives alike.

Barry-Wehmiller Companies Careers

Joining Barry-Wehmiller Companies presents an unparalleled opportunity to advance a career with a corporation that values growth, leadership, and innovation. As a global leader in technology and services, Barry-Wehmiller Companies offers a range of job opportunities that cater to diverse professional skills and ambitions.

Explore Career Opportunities

Barry-Wehmiller Companies is actively hiring and offers a variety of positions that encourage professional development and personal growth. Candidates can explore vast opportunities, from internships that provide real-world experience to full-time positions that challenge and expand their capabilities.

Innovation and Professional Growth

At Barry-Wehmiller Companies, innovation isn't just a buzzword—it's the cornerstone of their operations. Employees are encouraged to bring fresh ideas and perspectives to the table, fostering an environment where creativity and innovation thrive. This commitment to innovation is integral to maintaining leadership in the industry and offering cutting-edge solutions to clients.

Diversity and Inclusion

Barry-Wehmiller Companies is committed to creating a diverse and inclusive workplace. Diversity training programs are integral, ensuring that all team members feel valued and understood. This commitment strengthens the company culture and enhances the collaborative environment.

Benefits and Culture

Employees at Barry-Wehmiller Companies enjoy a range of benefits designed to support their professional and personal lives. The company culture prioritizes well-being and balanced life, with benefits that cater to health, family, and continuous learning.

Networking and Development

Professional development at Barry-Wehmiller Companies is supported through various networking opportunities, allowing employees to connect with industry leaders and peers within the company. These connections can be pivotal in advancing one's career and expanding professional knowledge.

Applying for a Position

To apply for a position at Barry-Wehmiller Companies, candidates should prepare their resume to highlight relevant experience and skills. The interview process is designed to assess not only professional qualifications but also a fit with the company’s culture and values. Interested candidates can find current job listings and submit applications through the Barry-Wehmiller Companies Jobs portal.

Stay Connected with Barry-Wehmiller Companies Careers

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Join the Team

Barry-Wehmiller Companies is looking for passionate, curious, and innovative team players ready to contribute to and benefit from the company’s culture of caring. Search open positions that match your skills and interests on the Barry-Wehmiller Companies Careers page.

READ CAREERS BLOG

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