Job Description

Key Responsibilities

• Gather, analyze, and translate business requirements into Salesforce Marketing Cloud functional requirements and solution specifications.
• Collaborate with stakeholders to define customer journeys, campaign workflows, segmentation strategies, and marketing processes.
• Create and manage user stories, business requirements documents (BRDs), functional specifications, and acceptance criteria.
• Facilitate discovery sessions, stakeholder workshops, and solution review meetings.
• Work closely with architects, developers, and QA teams to ensure requirements are accurately implemented.
• Support User Acceptance Testing (UAT) by preparing test scenarios, coordinating testing activities, and validating business outcomes.
• Drive user training, change management, and adoption initiatives for SFMC solutions.
• Document business processes, workflows, data requirements, and system interactions.
• Identify opportunities for process improvements and recommend optimized marketing operations.
• Ensure delivered solutions align with business objectives, customer experience goals, and platform capabilities.
• Provide ongoing support during deployment, hypercare, and post-implementation phases.

Required Skills & Qualifications

• Strong understanding of Salesforce Marketing Cloud modules, including Journey Builder, Email Studio, Contact Builder, and Automation Studio.
• Experience in requirements gathering, business process mapping, and stakeholder management.
• Ability to translate business needs into functional and technical requirements.
• Experience creating user stories, acceptance criteria, process flows, and functional documentation.
• Knowledge of customer lifecycle marketing, campaign management, and personalization strategies.
• Strong communication, presentation, and workshop facilitation skills.
• Familiarity with Agile delivery methodologies and tools such as Jira or Azure DevOps.

Experience

• 3+ to 7+ years of experience as a Business Analyst, CRM Consultant, or Marketing Technology Consultant.
• Experience working on Salesforce Marketing Cloud implementations and enhancements.
• Exposure to digital marketing, customer engagement platforms, and marketing automation solutions is preferred.

Preferred Certifications

Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Administrator
Salesforce Business Analyst Certification
Agile/Scrum Certification (preferred)

The base compensation range for this role in the posted location is 100000 - 130000

Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.

The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.

These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.

It is not typical for candidates to be hired at or near the top of the posted compensation range.

In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave

• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility