DescriptionAs a Marketing Excellence Manager you work in the Marketing Center of Excellence (COE). The COE and is responsible for building world class marketing capabilities and supporting the our businesses in driving sustainable and profitable growth.
You will accomplish this through partnering with Marketing and Commercial leadership to:
- Implement global Marketing initiatives
- Ensure convergence and commitment across businesses to common marketing process, approach to marketing talent acquisition and capabilities development, reinforcement and recognition programs and overall Marketing culture
- Provide support to shift to a disciplined approach to Marketing processes, metrics and analytics
- Provide a regional perspective and voice that shapes overall Corporate Marketing COE strategy and priorities
- Identify and prioritize unique regional barriers and gaps in Marketing Excellence and develop/execute efforts to overcome them
Overall you will be a trusted advisor and business partner to the Commercial leadership in the field of Marketing as well as a key liaison with Sales, Product, IT and other functions to develop, deliver and support Marketing capability solutions.
ResponsibilitiesMarketing Capability
- Support global development of and drive regional implementation of Marketing Team Capability efforts, including competencies, curriculum, hiring, onboarding and ongoing measurement
- Work with regional commercial leadership in fact-based assessment and prioritization of marketing capability gaps and development and implementation of plans to close those gaps
- Along with other regional Marketing Excellence Managers, drive a coaching culture across the organization
- Serve as an expert coach and trainer for the region in Marketing processes and capability building
Marketing Excellence
- Support the consistent implementation of Marketing and related initiatives. Participate with the Marketing COE and Marketing COE Leadership Team to drive execution of the Strategic Roadmap
- Lead regional change management efforts (including communications, training and sponsor strategies) as related to Marketing initiatives
Effectively communicate and build credibility & trust with Marketing leadership (Managers & Directors) as well as across the Commercial Center of Excellence
Qualifications- Advanced degree preferred such as an MBA with concentration in Marketing or Strategy being a plus.
- 10 years professional experience, with 5 year of experience in marketing, preferably in a B2B environment.
- Strategic thinker who can implement tactically and experience of executing Strategy & Marketing processes within a business
- Strong leadership skills with the ability to influence external and internal stakeholders and get things done through others.
- Financial acumen, including cost/profitability analysis.
- Demonstrated ability to manage marketing programs in a multi-cultural matrix environment
- Strong knowledge of relevant technologies in marketing and how they are deployed to support and enable marketing excellence.
Competencies & Skills- Market activation and sales enablement.
- Experience in driving discovery programs.
- Business/Investment case development.
- Portfolio management and stage-gate development process.
- Value proposition development and value pricing.
- Experience in leading by influence.
- Digital Marketing Analytics experience and acumen
- Product launches and campaign management.
- Managing marketing mix and measuring segment/market level performance.
- Strong communication and presentation skills.
BenefitsYour total rewards go far beyond a competitive salary. When you join Eastman, you gain access to an exceptional suite of programs designed to protect your health, grow your wealth, and fuel your career.
Compensation & Incentives• Base pay plus performance-based incentive opportunities that let you share in our success.
Health & Wellness• Comprehensive medical, prescription-drug, and dental coverage-paired with a Health Savings Account option to help you save tax-free dollars for care today or in the future.
• A robust menu of voluntary benefits-including vision, optional life, critical-illness protection, and more-so you can tailor coverage to fit your life.
• Holistic wellness support: financial-planning tools, family-building assistance (adoption, pregnancy, and fertility resources), parental leave, and confidential Employee Assistance Program counseling.
Retirement & Financial Strategies• 401(k) with a company match-plus an additional annual retirement contribution from Eastman to accelerate your long-term savings.
Time Away• Eleven paid holidays, one personal day, paid time off, and paid vacation to recharge, celebrate, or handle life's moments.
Growth & Development• Access to mentorship, learning resources, and leadership programs that empower you to thrive in your current role and chart the next steps in your career.
At Eastman, we invest in the whole you-so you can bring your best self to work every day and build a future you're proud of.
