Marketing & Events Lead

Clera

$100K — $150K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2 to 7 years of experience in startup marketing, content, or community roles.
  • Proven success in growing early-stage company branding and social accounts.
  • Strong writing portfolio demonstrating ability to simplify technical concepts.
  • Experience managing events or community programs from start to finish.
  • Expertise in marketing AI/ML and technical platforms, not B2C or influencer marketing.
  • Active involvement in the AI community with knowledge of the AI/ML landscape.
  • Established network among RL researchers and technical AI startup community members.
  • Familiarity with analytics tools and social content growth strategies.
  • Ability to work independently in a fast-paced, early-stage environment.

Responsibilities

  • Develop and implement the comprehensive marketing strategy and content calendar.
  • Enhance social media engagement and audience growth on Twitter/X and LinkedIn.
  • Produce high-quality content for leadership that conveys product insights and vision.
  • Simplify and communicate complex RL and AI concepts for technical audiences.
  • Craft and evolve brand voice, positioning, and storytelling across platforms.
  • Experiment with diverse content formats to optimize engagement and results.
  • Identify and capitalize on valuable event opportunities like conferences and hackathons.
  • Plan and execute impactful events that reinforce brand identity and develop leads.

Benefits

  • Visa sponsorship available.
  • On-site work in San Francisco, CA.
Full Job Description
About the Role

This is a founding marketing hire at a fast-growing AI/ML infrastructure startup building the go-to platform for RL environment creation, training, and evaluation. You will shape brand voice, drive inbound interest, and run memorable events for a deeply technical audience, sitting directly alongside a small, high-caliber team of AI researchers and engineers in San Francisco.
What You'll Do
  • Own and execute the overall marketing strategy and content calendar across all channels.
  • Lead social media presence on Twitter/X and LinkedIn to grow audience, engagement, and inbound pipeline.
  • Ghostwrite high-quality content for company leadership that communicates product vision, insights, and platform milestones.
  • Translate complex RL and AI infrastructure concepts into clear, compelling narratives for a technical audience.
  • Develop and refine brand voice, positioning, and storytelling across channels.
  • Experiment with content formats and double down on what drives results.
  • Identify high-leverage event opportunities, such as conferences, hackathons, and technical community gatherings.
  • Plan and run high-quality, memorable events that reinforce brand and generate pipeline.
  • Support the team with event presence, including coordinating talks and logistics.
What We're Looking For
  • 2 to 7 years of experience in marketing, content, or community roles at startups.
  • Demonstrable track record of growing social accounts or company branding from an early stage.
  • A writing portfolio that shows the ability to understand technical products and explain them simply and accurately.
  • Experience planning and running events, meetups, or community programs end-to-end.
  • Background marketing AI/ML, developer tools, or technical platforms; B2C or influencer marketing alone is not a fit.
  • Genuine fluency in the AI community, including active presence in relevant Twitter/X groups and a solid grasp of the AI/ML landscape.
  • Strong existing network within RL researchers, RL engineers, or the broader technical AI startup community.
  • Familiarity with analytics tools and growth strategies for social and content.
  • Comfortable working independently with limited oversight in a fast-paced, early-stage environment.
Compensation & Benefits

Salary range: $100,000 to $150,000 USD annually. Visa sponsorship is available.
Location

On-site in San Francisco, CA, United States. Candidates must already be based in San Francisco or be willing to relocate, as the role requires regular in-person work.

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