Marketing DirectorPosition Overview:The Marketing Director manages the community inquiry and admission process and provides customers with community-related information via community tours, personal visits/assessment, conversations, and follow-up. The Marketing Director coordinates and implements effective sales and marketing programs with the team.
Key Responsibilities:- Respond to inquiry calls from hospital discharge planners, families, and other referral sources.
- Conduct community tours.
- Manage the admission process by maintaining updated bed availability and community services information at all times.
- Manage the inquiry process professionally, timely, and with appropriate follow-up.
- Effectively manage occupancy levels and census/premium mix enhancement.
- Make calls to outside the community (medical, insurance, legal, and financial
professionals, and senior organizations, appropriate special interest groups, hospital
discharge planners, and other community contacts). - Develop and maintain relationships to advice referral sources of bed availability and new product and services.
- Maintain current database of existing and potential referral sources.
- Utilize company's sales practices and sales tracking tools.
- Alert appropriate department heads and community staff of projected changes: i.e.,
admissions, bed changes, and discharges, through daily admission meeting to discuss forthcoming changes. - Utilize bed management principles.
- Maintain a close working relationship with the Director of Nursing Services (DNS) and the Business Office Manager (BOM) to assure appropriate and efficient decisions about prospective admissions.
- Recommend admission decisions to community management.
- Coordinate the development and implementation of sales and marketing plans, serves as a chairperson for marketing team meetings, monitor budgets and tracks results.
- Maintain a working knowledge of state and federal regulations and reimbursement
guidelines (Medicare and Medicaid).
Qualifications:- Associate and/or Bachelor's Degree in Business/Communications field preferred.
- Two years equivalent experience in a sales/marketing position or Admissions
Coordinator position in lieu of degree. - Previous healthcare community relations' experience preferred.
Majestic Difference Benefits:- Quarterly Pay Increase
- Daily Pay
- Company-Paid Life Insurance
- Telehealth Services
- Double Pay on Holidays
- Care Team Member Relief Fund
