CarDon & Associates

Marketing Director - LifeSpan Companion Care

CarDon & Associates • $80K — $95K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1 year of experience in admissions or resident intake within a healthcare setting.
  • Knowledge of managed care systems and healthcare regulations.
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal skills with a cheerful and empathetic disposition.

Responsibilities

  • Lead and manage the admissions team to deliver exceptional service.
  • Develop and implement admissions policies that adhere to healthcare regulations.
  • Collaborate with clinical staff and educational leaders for seamless resident admissions.
  • Analyze admissions data to enhance process efficiency.
  • Engage in community outreach and marketing to attract new residents.
  • Train and mentor admissions staff to uphold high professionalism standards.
  • Integrate new methods to improve the admissions process and resident experience.

Benefits

  • Opportunity to impact resident satisfaction and organizational growth.
  • Engagement with clinical teams for a holistic care approach.
  • Community outreach involvement to enhance the organization's visibility.
  • Professional development opportunities through staff training and mentorship.
Full Job Description
About the Role

The Director of Marketing and Admissions plays a pivotal role in overseeing and managing the entire admissions process within a healthcare setting. This position is responsible for ensuring that prospective residents and their families receive compassionate, clear, and comprehensive guidance from initial inquiry through admission. The director will develop and implement innovative strategies to improve admissions efficiency and resident satisfaction, while maintaining compliance with managed care regulations and organizational policies. Collaborating closely with clinical teams and educational program coordinators, the Director of Marketing and Admissions ensures that all admissions align with the facility's standards and resident care goals. Ultimately, this role drives the growth and reputation of the organization by fostering a welcoming environment and continuously seeking new methods and principles to enhance the admissions experience.

Job Responsibilities
  • Lead and manage the admissions team to provide exceptional service to prospective residents and their families.
  • Develop and implement admissions policies and procedures that comply with healthcare regulations and managed care requirements.
  • Collaborate with clinical staff and educational program leaders to coordinate resident admissions and ensure seamless transitions.
  • Analyze admissions data and trends to identify opportunities for process improvements and increased efficiency.
  • Engage in community outreach and marketing efforts to promote the organization's services and attract new residents.
  • Train and mentor admissions staff to maintain a cheerful disposition and uphold high standards of professionalism.
  • Continuously seek out and integrate new methods and principles to enhance the admissions process and resident experience.

Minimum Qualifications
  • Minimum of 1 year of experience in admissions or resident intake within a healthcare setting.
  • Demonstrated knowledge of managed care systems and healthcare regulations.
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal skills with a proven cheerful and empathetic disposition.

Preferred Qualifications
  • Experience developing and managing educational programs related to resident care or admissions.
  • Familiarity with electronic health records (EHR) and admissions software.
  • Proven track record of implementing innovative admissions strategies that improve resident satisfaction.

About CarDon & Associates

CarDon & Associates is a real estate development and management company based in Carmel, Indiana. The company specializes in the development and management of senior living communities, affordable housing, and market-rate apartments. CarDon & Associates was founded in 1977 by James A. Carpenter and Donald E. Smith, and has since grown to become one of the largest senior living providers in the Midwest. The company is committed to providing high-quality, affordable housing options for seniors and families, and has received numerous awards for its innovative and sustainable development practices.
Learn more about CarDon & Associates
Size
1,000 employees
Industry
Founded
1977

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