Marketing Director

CommCare Corporation

$70K — $95K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in marketing, Communication, or related field.
  • Two years of experience in a commission-based sales and marketing role, preferably in senior living or healthcare.
  • Strong passion for assisting seniors and their families.
  • Experience with CRM software and digital marketing tools.
  • High-energy self-starter with persistence in sales.

Responsibilities

  • Guide prospective residents and families through the decision-making process with empathy and professionalism.
  • Create and implement innovative marketing campaigns to boost community visibility.
  • Build and maintain strong relationships with community stakeholders and referral partners.
  • Collaborate with the Executive Director and staff to ensure a consistent resident experience.
  • Engage in community outreach programs to attract new prospects.

Benefits

  • Collaborative work environment with a dedicated team.
  • Opportunity to make a positive impact on residents' lives.
  • Access to professional development and growth opportunities.
  • Flexibility to work various hours including evenings and weekends.
Full Job Description
Description

We9re seeking the right candidate for the position of Marketing Director at THIS Community Care Center. In this vital role, you9ll ensure that our residents receive the highest level of care while collaborating with a dedicated team, providing exceptional clinical leadership and support.

What You Bring to the Table:

Essential Qualifications:
  • Sales Leadership: Guide prospective residents and families through the decision-making process with empathy, professionalism, and expertise by providing personalized consultations and addressing inquiries to highlight the community9s unique offerings.
  • Marketing Strategy: Create and implement innovative marketing campaigns, events, open houses, and informational sessions that attract prospects and strengthen the community9s brand presence through digital and traditional advertising channels, including social media, print materials, and community outreach programs.
  • Relationship Building: Regularly engage with community stakeholders to cultivate strong relationships with prospective residents, families, and referral partners, such as healthcare providers, social workers, and local organizations.
  • Team Collaboration: Partner with the Executive Director and community staff to ensure seamless communication and consistent resident experience.


Requirements

The Ideal Candidate:
  • Bachelor9s degree in marketing, General Studies, Communication or related discipline
  • Two years of Proven experience working in a commission-based sales and marketing role, preferably within the senior living, healthcare, or hospitality industries.
  • A passion for helping seniors and families navigate life9s transitions.
  • Proficiency in CRM software, digital marketing tools, and sales reporting. Lead management and selling/closing techniques tailored to meet the needs of our senior living market.
  • Must be a high-energy, persistent self-starter that thrives in a sales environment.
  • Must be available to work some evenings, weekends, and holidays as needed.

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