Aramark

Marketing Director - Boston University Dining

Aramark • $100K — $120K *
Boston, MA 02115In-Person
Food & Beverages
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Minimum 3 years in product, marketing, or merchandising
  • Experience in interpersonal and project management
  • Bachelor's degree or equivalent in business or marketing
  • Demonstrated ability to work in a matrixed organization
  • Strong strategic and analytical decision-making skills
  • Effective communication skills across all organizational levels
  • Ability to thrive in a fast-paced team environment

Responsibilities

  • Execute marketing programs to drive base business growth and customer retention
  • Implement sales strategies for meal plan upgrades and new sales
  • Collaborate with operations to create and track marketing plans
  • Manage accurate sales data within analytics systems
  • Maintain effective client relationships at all organizational levels
  • Identify and implement new technologies and innovations
  • Drive engagement with insights tools and present results

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Work/life resources
  • Retirement savings plans like 401(k)
  • Paid parental leave and disability coverage
  • Varied benefits by location and eligibility
Full Job Description
General Job Summary

The Marketing Director is responsible for implementing and executing marketing programs which support base business growth, consumer satisfaction, client retention and improved profit margins within a single large account. The Marketing Director helps to support all critical business initiatives including pricing, selling of meal plans, overall sales growth, customer and client retention, and consumer engagement, for their account and Aramark Collegiate Hospitality.

Knowledge, Skills and Abilities

Sales Acumen, Process Management, Financial Acumen and Analysis, Written Communication, Social Media Marketing, Negotiation and Presentation Skills, Team Collaboration

Key Responsibilities

Base Business Growth
  • Responsible for executing and implementing base business growth programs and strategies to improve market penetration, drive mandatory meal plan upgrades and increase voluntary meal plan sales. Ensures all promotions, applicable sales enablers and other Executional Framework initiatives are implemented across the account.
  • Responsible for driving change, with focus on sales and consumer satisfaction, that results in profitable base business growth for the account(s) and for our clients.
  • Works with the Operations team to write the unit specific client marketing and communication plans and tracks results.
  • Responsible and accountable for the sales process, accurate data and results entered into the Meal Plan Analytics database.
  • Interacts with client and maintains effective client and customer relations at all levels of the organization.
  • Identifies opportunities to implement new innovations, technology solutions, products and services which support sales growth and client retention.
  • Ensures participation in Insights tools such as DiningStyles and MyDiningFeedback and presents results at team and client meetings each semester.

Team Development:
  • Manages in-unit salaried marketing manager to ensure proper execution of mandatory meal plan upgrades and voluntary meal plan selling activities to achieve sales targets.
  • Assists with the management of student marketing intern(s) to ensure all program logistics/graphics are complete.
  • Ensures necessary training and support are provided to the account(s) and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, customer satisfaction and increased profits.
  • Works collaboratively with Collegiate Hospitality team to implement all national programs.
  • Supports front line management with administration of marketing, Service Excellence and Suggestive Selling training and development programs for employees.

New Sales and Account Retention:
  • Participates in the contract re-bid/extension process for their account.


At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Qualifications

  • Requires at least 3 years of product, marketing and/or merchandising experience
  • Requires significant interpersonal and project management experience
  • Requires a bachelor's degree or equivalent experience in business or marketing
  • Requires experience or a demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization
  • Proven strategic, analytical, and decision-making experience
  • Ability to work effectively within a fast-paced, team environment
  • Strong communication skills including verbal communication, presentation and influencing, as well as the ability to communicate with all levels in and out of the organization


Education:
  • The successful candidate will possess a bachelor's degree from an accredited college or university.


Travel

Less than 10% per year

Compensation

COMPENSATION: The salary range for this position is $100,000 to $120,000. If both numbers are the same, that is the amount that Aramark expects to offer. This is Aramark's good faith and reasonable estimate of the compensation for this position as of the time of posting.
BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works. For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation.
There is no predetermined application window for this position, the position will close once a qualified candidate is selected.

About Aramark

Aramark provides food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. ARAMARK’s position as a world leader in facility services stems from decades of experience and superior service in the diversified outsourcing industry. From their humble beginnings in 1936 at the helm of Davre Davidson and his peanut vending machines to our place — for the sixth time in nine years — at the top of Fortune magazine’s list of the “World’s Most Admired Companies,” ARAMARK has maintained an unwavering focus on providing world-class experiences, environments, and outcomes for their clients. At ARAMARK, they take care of buildings and infrastructure so that their customers can take care of their core business. They are proud to provide exceptional facility management services for 1,600 companies in 16,000 facilities — about 1.8 billion square feet worldwide. ARAMARK provides comprehensive facility service solutions that enable its clients to maximize safety, productivity, and reliability. Their success is the result of their steadfast commitment to service excellence. They pride themselves on delivering customizable, sustainable solutions in a wide range of facilities by working closely with their clients to achieve mutual goals. Self-performed services, ongoing client communication, performance metrics, and an environment of team learning and development enable us to perform beyond expectations in virtually every client engagement. Whatever the company’s facility needs, ARAMARK is here to consistently exceed the expectations for service excellence with the best people, the most innovative processes, and the latest technologies.

Aramark Careers

Join Aramark's vibrant team today and be part of a company that values innovation, leadership, and diversity. As a global leader in food, facilities, and uniform services, Aramark offers unparalleled job opportunities designed to enhance your professional growth and development. Work You’ll Do At Aramark, we are committed to fostering a culture of growth and innovation. Our team members are at the heart of our operations, providing essential services across various industries. By joining our team, you will collaborate with skilled professionals dedicated to making a meaningful impact every day. Aramark offers a wide range of employment opportunities, from frontline positions to executive roles, each contributing to our mission of delivering experiences that enrich and nourish lives. Whether you are looking for a full-time position or an internship, Aramark provides a path that will advance your career and expand your skills. Leadership and Development Step into a role that challenges you to be your best. Aramark’s leadership is committed to nurturing talents through robust training programs and diversity initiatives that ensure all team members are valued and have the opportunity to succeed. Our leadership training equips you with the tools necessary to lead with confidence and integrity. Innovation at Work Innovation is at the core of Aramark, where we continuously seek cutting-edge solutions to improve our services and operations. Engage in work that pushes the boundaries and leads to transformative outcomes, not just for our company but for the industries we serve. Join Our Team Explore the multitude of job opportunities at Aramark, where your career aspirations can take flight. We are actively hiring creative, curious, and motivated individuals who are ready to contribute to a team that celebrates diversity and is driven by excellence. Internship Programs Kickstart your career with an Aramark internship, where you can apply your classroom knowledge to real-world scenarios. Our internships provide a foundation for learning and development, plus the opportunity to build professional networks that can be pivotal in your career journey. Benefits and Culture Aramark is dedicated to supporting our employees with a comprehensive benefits package that promotes a healthy, fulfilling life both inside and outside of work. Our culture thrives on teamwork, respect, and inclusivity, creating an environment where every employee can thrive. Stay Connected Search open positions that match your skills and interests on the Aramark Jobs portal. We look for passionate, solution-driven team players who are eager to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at Aramark. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Aramark. Join Aramark today and be part of a team that is dedicated to excellence and innovation in everything we do. Your future starts here!
Learn more about Aramark
Size
248,300 employees
Market Cap
$10.6 billion
Industry
Hospitality & Recreation
Net Income
-$688.5 million
Founded
1936
5 Year Trend
+2.3%
Revenue
$11.3 billion
NASDAQ
ARMK
* Ladders Estimates

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