Bloomberg

Marketing Director

Bloomberg • $80K — $100K *
Santa Fe, NM 87507In-Person
Hospitals & Medical Centers
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree preferred
  • 4+ years of experience in healthcare industry
  • Regional healthcare marketing experience preferred
  • Health care product or service sales experience required
  • Strong interpersonal skills for client interactions

Responsibilities

  • Design and manage marketing strategies for the facility
  • Generate new leads via inbound/outbound calls and visits
  • Conduct one-on-one contacts with referral sources
  • Utilize educational opportunities to showcase the facility
  • Identify and manage potential clients
  • Source appropriate patients for the facility
  • Achieve targeted census goals
  • Collaborate on marketing programs and coordinate promotions
  • Write and edit marketing materials to support sales
  • Implement systems to track sales and business activities
  • Contribute to departmental budget planning

Benefits

  • Opportunities for professional development
  • Supportive team environment
  • Dynamic work setting
  • Potential for community engagement
  • Flexible work arrangements available
Full Job Description
Position Purpose:

Manages and coordinates marketing strategies and activities for the facility. Responsible for growth by obtaining new admissions and meeting proper goals through building and developing external business leads and relationships.

Esential Functions of Position:

  • Designs and manages the marketing strategies for the facility
  • Generate and develop new leads through a combination of in-bound calls, out-bound calls and marketing visits
  • Conduct one on one contacts with potential referral sources, maintain positive relationships with current referral sources
  • Utilizes educational opportunities to present the facility to referral sources
  • Identifies, contacts and manages potential clients
  • Sources potential, appropriate patients for facility
  • Accomplish targeted census goals
  • Work individually or with a team in recommending action, scheduling and executing marketing programs, assisting in the development of marketing communications and coordinating promotions
  • Identify marketing program opportunities, and write and edit marketing materials to support sales and marketing objectives
  • Responsible for implementing and managing systems to track inquiries, admissions, discharges, sales calls and other information necessary to monitor sales and business activity
  • Participates in departmental budget planning and supplies monthty report to Administrator
  • Perform additional duties as assigned

Education / Requirements:

Bachelor's degree preferred. A minimum of 4 years experience in healthcare industry and regional healthcare marketing experience preferred; or equivalent combination of education and experience. Health care product or service sales experience required.

About Bloomberg

Bloomberg L.P. is a privately held financial, software, data, and media company headquartered in Midtown Manhattan, New York City. It was founded by Michael Bloomberg in 1981, with the help of Thomas Secunda, Duncan MacMillan, Charles Zegar, and a 12% ownership investment by Merrill Lynch. Bloomberg L.P. provides financial software tools and enterprise applications such as analytics and equity trading platform, data services, and news to financial companies and organizations through the Bloomberg Terminal (via its Bloomberg Professional Service), its core revenue-generating product. Bloomberg L.P. also includes a wire service (Bloomberg News), a global television network (Bloomberg Television), digital websites, a radio station (WBBR), subscription-only newsletters, and three magazines: Bloomberg Businessweek, Bloomberg Markets, and Bloomberg Pursuits.
Learn more about Bloomberg
Size
20,000 employees
Industry
Media
Founded
1981
* Ladders Estimates

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